• Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys

    A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising and media buys, Nielsen Wednesday began informing clients about a major snafu with the one that generates GRPs for the multibillion television advertising marketplace. Nielsen said the glitch has been generating incorrect data for most of this year for GRPs and the reach and frequency estimates used as the basis for most TV advertising plans. Nielsen said the problem is under investigation, but some agency executives already believe it could lead to big problems with their ...Read the whole story

  • Nielsen Plummets, Rentrak Soars On News Of Ratings Glitch, Cuban Investment

    The TV ratings gods both gaveth and tooketh away Thursday as two unrelated stories sent the shares of Nielsen plummeting and rival Rentrak soaring. News that Nielsen had disclosed a major TV ratings glitch contributed to a sell-off driving its share value down 9%, while reports that billionaire Mark Cuban had upped his stake in Rentrak sent its shares up a corresponding 9%. ...Read the whole story

  • Amazon Prime Cuts Deal With Fox TV

    Amazon Prime -- a digital premium video competitor to Netflix and others -- just added to its stable of big TV and movies -- signing an expanded deal with Fox. ...Read the whole story

  • Viacom Ad Growth Will Dip To Single Digits

    Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad market remains robust, according to CEO Philippe Dauman. ...Read the whole story

  • Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video

    Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also including Advance Publications, the owner of consumer magazine publisher Conde Nast, which publishes titles such as Wired, The New Yorker, Vanity Fair and Vogue, and related websites as well as Epicurious.com and reddit.com. Other backers in the round included existing investors: General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. ...Read the whole story

  • Audi A6 Takes Over Jersey City In FX Original TV Series

    Audi, which launched its campaign for the A6 this month with creative that shows the roads as they really are, is now focusing on fantasy with the show, "Untitled Jersey City Project."vStayed tuned for eight, two-minute episodes airing during FX's Sunday prime-time movies and at www.untitledjerseycityproject.com. ...Read the whole story

  • FX Steers 'Jersey City' To Promote Audi A6

    Looking like pieces of a regular full-length TV series, carmaker Audi and FX Networks will produce a short-form series to help promote the new 2012 Audi A6. ...Read the whole story

  • Reality TV Grabs Most Viewers, Sports Nabs 20%

    Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most dominant TV genre. ...Read the whole story

  • ABC Flies High With 'Pan Am'

    ABC has gained some nice lift on the first Sunday night of the new season with "Pan Am." But the troubling news for ABC came an hour earlier, for its venerable "Desperate Housewives," starting its last season. ...Read the whole story

  • Time Warner Cable Touts Service In TV Spot

    Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old SignatureHome packages. One spot begins with a woman dropping her robe to reveal a black silk nightgown getting into her bed with (presumably) her husband to watch some television, as onscreen text reads "Enhanced TV." ...Read the whole story

  • Internet, Mobile Compete With TV As Key Local News Sources

    With a growing variety of ways to get local news, where do people turn first to find out what's going on in their community? Local TV news remains the most popular source for local information in the U.S., but adults rely on it mainly for just three subjects: weather, breaking news and traffic. ...Read the whole story

  • Hearst Launches 'HGTV Magazine'

    Hearst Magazines and HGTV, a leading home and lifestyle brand will launch the test issue of HGTV Magazine, a new home/lifestyle publication, Oct. 4. ...Read the whole story

  • 'NFL Sunday Ticket' Free Now To Jump-Start Buys In '12

    DirecTV CEO Michael White said last week that a promotion giving new customers the "NFL Sunday Ticket" for free this year was designed with 2012 in mind for a product that had "kind of matured." ...Read the whole story

  • 'X Factor' Strikes Chord Below Agency Forecast

    Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere -- coming in lower than media agencies' expectations. It scored a Nielsen preliminary 4.4 rating/12 share among 18-49s. ...Read the whole story

  • Dish, Blockbuster Positioned As The New Netflix

    Dish Network has offered an answer to the new Netflix: Blockbuster Movie Pass. But there's a catch -- you need to be a Dish satellite subscriber. Blockbuster Movie Pass is a complete media rental service, featuring streaming movies and TV shows along with movies and games-by-mail. ...Read the whole story

  • Asian-American TV Homes Rise Nearly 10%

    While much has been made of the growth in the Hispanic population, the number of Asian-American homes is projected to be up nearly 10% for the 2011-12 TV season, marking a considerably higher growth rate. ...Read the whole story

  • Fox Trumpets Thursday Numbers, But 'Big Bang' Best

    While Fox got no improvement from its highly touted "X-Factor" on its second night, the network could still crow about its first fall season Thursday night win with regularly scheduled programming. CBS' "Big Bang" remains the best-rated show of the night. ...Read the whole story

The Pie Shrinks, But TV Hangs On Strong

Another week, another market downturn. Economic news continues to bring the doom and gloom, and so does the outlook for the ad industry overall. But even as consumers and marketers keep tightening their belts, TV ad spending remains surprisingly buoyant. ...More

  • Making Time And Spending Money On Home Entertainment Priorities

    Fox Home Entertainment came out with "Star Wars: The Complete Saga" in its Blu-Ray discs -- and grabbed some $84 million dollars in a week. All good for a mid-September sale period -- right after a bunch of summer theatrical action movies, and right smack in the middle of the start of the TV season. ...More

  • Fox On, Fox Off: 'New Girl' And 'The X Factor' Open To Surprising Results

    The most interesting television news of Premiere Week 2011 is the comparative underperformance of "The X Factor," which Fox and series creator Simon Cowell figured was going to be the ratings behemoth of the fall season. While 12-plus million viewers for its Wednesday opener are nothing to sneeze at, being beaten by a double dose of a three-year-old sitcom and a seven-year-old procedural crime drama during the second half of a two-hour series premiere of what was supposed to be the mother of all big-budget competition series has got to hurt. (ABC's "Modern Family" and CBS' "Criminal Minds" each attracted ...More

  • Entertaining Returns: Not Losing My Religion Over It

    R.E.M. is breaking up the act, according to a press announcement. So I'll wait for the 41st anniversary of the band getting back together. (What -- they mean it? They are never going to play again together? Naw.) I'm sure it will be televised on the new Google TV-music holographic service that will hit my iPad 14 by then. ...More

  • Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots

    You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes of the late Michael Jackson and Ray Charles pitching Pepsi on the debut of Simon Cowell's "The X Factor" on Fox last night. There were other no-need-for-last names megastars of another generation in the 60-second spot, dubbed "Music Icons," such as Brittany, Mariah, Kanye. But it also features a "Pepsi-exclusive remix" of the song, "Tonight is the Night" by Yonkers-own Outasight. ...More

  • Set-Top Box Lexicon: Common Measurement Language -- Averages and Proportions

    t's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and quantity of the audiences. For the last two weeks, we provided some of the terms that were common to both the current ad sales marketplace and to the STB and Addressable Advertising arena. (Set-Top-Box Lexicon: Common Commercial Terms) This column explores some of the common audience measurement terms that can be used by all these platforms focusing on "Averages" and "Proportions": ...More

  • Not-So-'Glee'-ful Trends In Social Media And TV Ratings

    Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts for such new shows as "The X Factor" and "New Girl." Returning shows typically don't need as much. But perhaps "Glee" should have had a bit more. ...More

  • How Can I Run Ads On Connected TV When I Can't Figure Out How To Program My VCR?

    Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed to abstract out the whole "start, end, channel" business: a "Plus Code" was assigned to each show and published in programming guides. One simply entered the corresponding code into his VCR and boom, done. All that work, just so that consumers could watch what they wanted, when they wanted to. More than two decades later, people still grapple with the same core problem -- is the content I want to watch available? Is it free? How ...More