Thursday, September 29, 2011
  • Adidas Finds Basketball Game Must Go On

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story

  • Mobile Apps' Prime Time Overlaps With TV

    For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

  • Gas Station TV Gets Bloomberg Video Content

    It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content partnership with Bloomberg Television will deliver personal finance and business news to drivers as they fill up. ...Read the whole story

  • Ram Truck Hispanic Effort 'Most Comprehensive'

    Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensive to date. The effort -- which includes TV, radio, print, newspapers and digital media -- will run in the top 15 Hispanic markets in both Spanish and English beginning Oct. 3. ...Read the whole story

  • Sex Toy Ads To Appear In UK, Planned For U.S.

    Sex toy ads are coming to prime time and daytime TV in the UK. The company behind them -- Lovehoney, a British online sex toy marketer -- is launching a new campaign, entitled, Live a Sexier Life" Oct. 3 on several outlets and shows, including the syndicated version of "Real Housewives of New York." ...Read the whole story

  • Less 'Glee': Fewer LGBT Characters On TV

    After peaking at 3.9% of all cast members in the 2010-2011 TV season, the proportion of lesbian, gay, bisexual, or transgender characters on scripted prime-time TV will decrease to 2.9% in the 2011-2012 season, per GLAAD. ...Read the whole story

  • Starz Nabs Grammer For Original Series

    Despite some of his recent shows that have failed to catch fire, Starz is doubling down on "Frasier" star Kelsey Grammer in his first drama series. The company has ordered 10 more episodes and a second season of "Boss" before the show debuts Oct. 21. ...Read the whole story

  • TV Programming Gets 'High' On Facebook

    More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. Digital Distribution called "Aim High" will run on Facebook, and as part of its story line, will add specific elements of Facebook users into the show. ...Read the whole story

  • ABC, CBS Tops With Affluent Viewers
Set-Top-Box Lexicon: Common Measurement Language - Ratings

For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of discussion with a review of all common ratings terms and their definiti ...More