Goldman Misses on Netflix, Credit Suisse Bullish Now by David Goetzl

Goldman Sachs may have some of the smartest analysts on Wall Street, but they missed badly on their predictions about Netflix's prospects back in March. Then again, they surely weren't the only ones and how can you fault them. Who knew a price increase would affect subscriber counts and a major content deal would apparently collapse? Now, Credit Suisse is bullish on the company as its strategy evolves. ...Read the whole story

  • apparel Adidas Finds Basketball Game Must Go On by Aaron Baar

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story

  • Mobile Apps' Prime Time Overlaps With TV by Mark Walsh

    For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

  • Gas Station TV Gets Bloomberg Video Content by Erik Sass

    It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content partnership with Bloomberg Television will deliver personal finance and business news to drivers as they fill up. ...Read the whole story

  • automotive Ram Truck Hispanic Effort 'Most Comprehensive' by Tanya Irwin

    Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensive to date. The effort -- which includes TV, radio, print, newspapers and digital media -- will run in the top 15 Hispanic markets in both Spanish and English beginning Oct. 3. ...Read the whole story

  • Sex Toy Ads To Appear In UK, Planned For U.S. by Steve McClellan

    Sex toy ads are coming to prime time and daytime TV in the UK. The company behind them -- Lovehoney, a British online sex toy marketer -- is launching a new campaign, entitled, Live a Sexier Life" Oct. 3 on several outlets and shows, including the syndicated version of "Real Housewives of New York." ...Read the whole story

  • Less 'Glee': Fewer LGBT Characters On TV by Erik Sass

    After peaking at 3.9% of all cast members in the 2010-2011 TV season, the proportion of lesbian, gay, bisexual, or transgender characters on scripted prime-time TV will decrease to 2.9% in the 2011-2012 season, per GLAAD. ...Read the whole story

  • Starz Nabs Grammer For Original Series by David Goetzl

    Despite some of his recent shows that have failed to catch fire, Starz is doubling down on "Frasier" star Kelsey Grammer in his first drama series. The company has ordered 10 more episodes and a second season of "Boss" before the show debuts Oct. 21. ...Read the whole story

  • TV Programming Gets 'High' On Facebook by Wayne Friedman

    More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. Digital Distribution called "Aim High" will run on Facebook, and as part of its story line, will add specific elements of Facebook users into the show. ...Read the whole story

  • ABC, CBS Tops With Affluent Viewers by Wayne Friedman

    ABC says based on the first week of the broadcast prime-time season, it currently holds the coveted spot of being No. 1 with upscale viewers. The second-best-rated show in this category: "Modern Family." ...Read the whole story

Set-Top-Box Lexicon: Common Measurement Language - Ratings by Jane Clarke

For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of discussion with a review of all common ratings terms and their definitions. ...More

  • Is 'The Playboy Club' Offensive -- Or Just Bad? by Wayne Friedman

    NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say the low ratings result from all the objectification the Playboy brand brought on women over the years. I'll listen to that argument. But then they toss in the another point, which makes no sense based on the original theory. They say it's also because of "lame" dialogue, which after two weeks gives the show a just-lying-there 1.3 rating among key 18-49 viewers. ...More

  • Media Insights Q&A With Glen Friedman Of Ideas & Solutions!! by Charlene Weisler

    Glen Friedman, owner of the consultancy Ideas and Solutions!! has been involved in the cable operator world for 30 years. In that time he has seen many changes and challenges to the business. In my interview with him, Glen gives us his insights into the changing television landscape and the impact that new technology has on the current operator model. ...More

  • Syndication Not Missing Oprah Yet, But Cable Could Use Her Help by Wayne Friedman

    Just when you thought there was nothing to talk about in syndication, there's a lot of talk about talk. With "The Oprah Winfrey Show" now off the air, syndication talkers have grabbed bigger-than-expected ratings during the first two weeks of the season. ...More