Politicians do it, as well as business entrepreneurs. That is, raising money for causes necessary for the public good. Getting money from citizens and/or powerful and unpowerful special interests has … Read the whole story
Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a … Read the whole story
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content … Read the whole story
Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. … Read the whole story
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
Is it possible for a series that fits squarely into the horror genre to survive on television? The debut of FX's "American Horror Story" … Read the whole story
Broadcast networks are touchy about brand realism on fictional shows -- especially when they don't know about it ahead of time. CBS says it … Read the whole story
The Web has exploded as a platform for people to watch all or some of their favorite shows and content, both premium and DIY. … Read the whole story
For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of … Read the whole story
NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say … Read the whole story