Friday, September 30, 2011
  • Buick Talks Tech In New Campaign For EAssist

    Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a new campaign that touts the General Motors division's new eAssist drivetrain technology. The feature mates a compact electric motor and lithium-ion battery to a 2.4L four-cylinder Ecotec engine. The automaker says it boosts fuel economy by 25%. ...Read the whole story

  • Adidas Finds Basketball Game Must Go On

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story

  • Mobile Apps' Prime Time Overlaps With TV

    For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

  • Gas Station TV Gets Bloomberg Video Content

    It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content partnership with Bloomberg Television will deliver personal finance and business news to drivers as they fill up. ...Read the whole story

  • 'X Factor' Music To Social Media

    Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. SocialGuide says for the first week of the new season, the singing competition show had a 23.3% share of all those unique visitors (51,229) on social media site on Wednesday. ...Read the whole story

  • TV Programming Gets 'High' On Facebook

    More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. Digital Distribution called "Aim High" will run on Facebook, and as part of its story line, will add specific elements of Facebook users into the show. ...Read the whole story

    FX's 'American Horror Story' And AMC's 'The Walking Dead' Challenge Content Concerns

    Is it possible for a series that fits squarely into the horror genre to survive on television? The debut of FX's "American Horror Story" and the second season of AMC's "The Walking Dead" will provide answers ...More