In October's Leaders & Bleeders, multi-talented musician Pitbull may be Madison Avenue's most coveted endorser, while Glenn Beck's launch of an online children's show is a bit unnerving. Meanwhile, Amazon … Read the whole story
Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a … Read the whole story
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content … Read the whole story
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, which will make it the largest ABC affiliate group with 10 stations. The … Read the whole story
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
ZO now predicts that 2011 ad spending will be up 2.2% to $155 billion, a slight upgrade from its July estimate, but global ad … Read the whole story
ABC is turning to Facebook for some "Extreme" marketing that taps into the increased interest in online casual gaming, particularly among females. The game … Read the whole story
While the financial markets continue in turmoil, TV station owners can take heart that their biggest advertising category continues to recover with some sales … Read the whole story
"There's a number of factors" at play for the increase, John Barrett, research director for Parks Associates, tells Marketing Daily. "On the one hand, … Read the whole story
Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. … Read the whole story
Nielsen this morning released a white papers it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media … Read the whole story
ABC's new "Pan Am" at 10 p.m. slipped about 20% from its debut week -- down to a still decent Nielsen preliminary 2.5 rating/6 … Read the whole story
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
It has been more than 70 years since the first television commercial aired in the United States, yet buying traditional TV time - generally … Read the whole story
My evening commute from Manhattan back to Connecticut often takes me by Y&R;, the storied New York ad agency that has been located at … Read the whole story
Even in this marketplace, it is hard to discount entertainment news and entertainment business news, probably the most easily digestible news content. TMZ creator … Read the whole story
Is it possible for a series that fits squarely into the horror genre to survive on television? The debut of FX's "American Horror Story" … Read the whole story
Broadcast networks are touchy about brand realism on fictional shows -- especially when they don't know about it ahead of time. CBS says it … Read the whole story
The Web has exploded as a platform for people to watch all or some of their favorite shows and content, both premium and DIY. … Read the whole story
For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of … Read the whole story
NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say … Read the whole story