TVBlog
Oh, how Americans would be satisfied if their portfolios were up at all this year, let alone nearly 10%. By that wishful thinking, Viacom would appear to be in an … Read the whole story
A top CNBC researcher suggested Wednesday that set-top-box data can offer more stable measurement for upscale viewers, since it is drawn from a larger … Read the whole story
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jackie Chan for a major new campaign designed to power V8-brand launches, as … Read the whole story
Media agency MagnaGlobal says over-the-top video services -- many of which can be obtained for little or no cost -- could grow to just … Read the whole story
Fourth-quarter national TV scatter market pricing appears to be mostly flat to soft -- in terms of pricing and dollar volume -- say media … Read the whole story
Hulu just entered into a broad licensing agreement with Univision, which it expects to equal hundreds of hours of Spanish-language telenovelas, variety shows, comedies, … Read the whole story
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The media prognosticator field is a crowded one. I can't say I'm too inclined to join it. I'm no Nostradamus. I'm a sales guy. … Read the whole story
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Hanna Gryncwajg, the senior vice president of advertising sales for RLTV, is a sales professional whose extensive experience includes local and national broadcast, large … Read the whole story
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Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story
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"Film the crazy stuff you do." That was the alleged suggestion a TV producer made to a teenager about self-filming a segment for Warner … Read the whole story
