Tracy Dolgin, chief of the YES Network, offered several reasons last week why "TV Everywhere" still poses significant hurdles for the industry. Two have been cited before, but there was … Read the whole story
Promotion of fall TV shows helped to lift home page ad sales for Yahoo and other Web portals in the second half of the … Read the whole story
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
ABC research into how viewers consume video on the iPad has revealed three emerging trends: micro-mobility, parallel play and marathoning. Also, parents find their … Read the whole story
Microsoft in December will begin rolling out 30-second ads in television content appearing on Xbox Live. The targeted, dynamic ads will serve up in … Read the whole story
An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start … Read the whole story
Cable networks continue to pop into the big time, being directly competitive with the broadcast networks with specific big programming. TBS had its turn … Read the whole story
The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language … Read the whole story
Entrepreneur Michael Robertson, who recently won a significant victory against the record industry over his cyberlocker company MP3tunes.com, recently launched an equally controversial service … Read the whole story
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's … Read the whole story
Fox has expanded the duties of Laurel Bernard, adding oversight of affiliate and multiplatform distribution marketing to her current role, which includes off-air marketing … Read the whole story
The "big news" about the opening weeks of the 2011-12 television season is that comedy is hot again. It certainly is a good time … Read the whole story
According to Anne Sweeney, president of Disney-ABC Television Group, we just don't know what television will become -- but one thing's for sure, it … Read the whole story
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story