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• automotive Smart To Break TV Ad, Event Program by Karl Greenberg

  Daimler AG's Smart division, which makes ultra-diminutive cars with room for two, is launching new advertising and grassroots efforts. On Oct. 17, Smart will air a new television spot that takes the same general thematic direction of its initial spot this year. ...Read the whole story

• Hulu Too Valuable, Networks Won't Sell by Wayne Friedman

  Owners of Hulu, the premium TV site, say it is now not selling the digital video service. Hulu CEO Jason Kilar has said Hulu is forecast to make around $500 million in revenue this year, up from $263 million in 2010. He says the company is profitable. ...Read the whole story

• NFL Football On TV Scores For Advertisers, Little Time-Shifting by Wayne Friedman

  For TV networks, NFL football continues to be the steady and valuable performer among viewers and advertisers, according to new research. ...Read the whole story

• New CNBC Campaign Pitches All Network, All The Time by David Goetzl

  The stock market may be serious business, especially these days, but CNBC is bringing some levity to it in a new on-air campaign. Included is an offbeat ad focusing on a spot, where people may be hungry for options in more ways than one. ...Read the whole story

• Chinese Digital Revolution Impacts Media Choice, Brand Engagement by Steve McClellan

  China is a huge, lucrative media marketplace. A new study by Starcom MediaVest Group, the Publicis media agency network, reveals that Chinese consumers spend significantly more time online each day than they do watching TV. Jeffrey Tan, SMG China's research director calls it the biggest digital evolution on Earth." ...Read the whole story

• Wall Street Analyst Advises Against Hulu Sale by David Goetzl

  Even before the owners of Hulu said they wouldn't sell the business last week, a top Wall Street analyst was suggesting a sale would be shortsighted. It might bring a short-term gain, but that would be a pittance compared to the potential long-term loss. ...Read the whole story

Syfy Courts The Online Community At Annual Digital Press Tour by Ed Martin

Syfy's fifth annual Digital Press Tour this week reinforced what regular attendees of this confab have known for years: It is one of the most efficient and innovative publicity and promotion events in the business. One might suggest that press conferences in the digital age that are specifically targeted to Web writers, dedicated bloggers and epic tweeters ought to take place online. But watching attendees interact with Syfy's talent and executives throughout the one-day tour only reinforced the value of in-person contact, especially in a media-driven environment that encourages instant and continuous communication between all participants. ...More

• 2012 Will Be The Year of Television -- And Other Predictions by Matt Straz

  I was recently asked what next year has in store for the media advertising industry. Predicting the future is a fool's errand, but my gut is telling me that if 2011 was the year of mobile, then next year may be the year when television gets the limelight. Here's why: ...More