While Nielsen has no plans to bring commercial ratings to the local marketplace, tension remains between agencies and stations on a ratings system that would take into account DVR-enabled ad skipping. The TVB has a proposal that builds off an estimate that 50% of time-shifted ads are skipped. ...Read the whole story
Zoom Media and Marketing, one of the largest operators of digital, place-based media networks, this morning named Judy Kenny president of sales and marketing. She assumes some of the duties of Dennis Roche, who resigned as president-COO of Zoom, and is no longer with the organization. ...Read the whole story
Though declining in ratings from its crazy heights in its initial episodes, CBS' "Two and A Half Men" continues to lead all comers on Monday night by a wide margin. ...Read the whole story
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set to continue with a presenting sponsorship of the "2011 Billboard Mexican Music Awards" on Telemundo later this month. ...Read the whole story
Barely a day goes by when there isn't some news about electronic tablets. Tablets threaten to supplant a number of technologies, such as notebooks, music players and DVDs, while providing new platforms for newspapers, magazines and books. But what about over-the-air video? Tablets offer a new outlet for movies and the product previously known as "television." Is this a good thing for the TV industry? A year ago, I'd have scoffed at the idea that tablets would have any impact at all on television but now I'm not so sure. ...More
Now you might define profitability for a TV network by what kind of deal you make with the likes of Netflix. For CW -- and its co-owners, CBS and Warner Bros -- a long-term deal, possibly a billion dollars, with Netflix for the streaming rights to its prime-time shows will put the network in the black, according to Les Moonves, president/CEO of CBS Corp. ...More