Not many can offer insight on the sports TV landscape and how the groundwork was laid over the past 25 years as sagely as Harvey Schiller. Frankly, it's surprising he hasn't written a book. His impressively varied career has included leading the SEC and helping the highly successful YES Network get off the ground. In between, he served as executive director of the U.S. Olympic Committee and head of Turner Broadcasting's sports operations. So, he's negotiated Olympic TV rights deals, overseen NFL broadcasts and developed a regional sports network - all right in line with catalysts in sports TV today. ...
Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, ... Read the whole story
Showing that the annual Consumer Electronics Show continues to embrace entertainment along with spiffy hardware, Spike has signed a partnership deal with show organizers, ... Read the whole story
A multiscreen viewing study showed users were inattentive to the TV during ad breaks. Those studied were significantly distracted from the first screen by ... Read the whole story
The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses ... Read the whole story
Early last week, HBO announced that HBO Go, its on-demand streaming service, will now be available on Roku set-top boxes. Since the HBO Go ... Read the whole story