Monday, October 24, 2011
  • Cassaro Out As President, Comcast Cable Ad Sales

    It's turning out to be quite a week in the cable TV advertising business. Hours after it was confirmed that Linda Yaccarino was leaving as the top ad sales executive at Turner Entertainment, MediaDailyNews learned that Dave Cassaro was also out as president of cable advertising sales at Comcast's NBCUniversal unit. ...Read the whole story

  • Local News Sharing Means Lost Jobs, Less Original Content

    TV news programs operating through local marketing agreements or joint operating agreements -- where one entity owns or operates two or more stations in a market -- do not deliver unique news content to its local TV viewers most of the time. ...Read the whole story

  • Broadcast Nets Register Small Uptick

    Ad-supported cable continues to top the broadcast networks this season by large margins. Yet, after recent declines, the Big Four broadcasters collectively are on the rise -- albeit barely. The jump in broadcast numbers is thanks to Fox's "X Factor"-fueled increase. ...Read the whole story

  • Kettle Brand In First National TV Campaign

    After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc.'s Kettle Brand Potato Chips are getting star treatment with a major new campaign that includes the brand's first national television advertising. ...Read the whole story

  • Canoe's Interactive Ads Up Brand Recall

    Canoe Venture's initial addressable and interactive advertising efforts have been found to improve consumer engagement for brands and brand recall. There was a 29% "likelihood" to purchase the test brand when exposed to an interactive offer, also a 29% higher "likelihood" to seek more information. ...Read the whole story

  • Carriage Battle: DirecTV Threatens To Pull Fox Cable Networks

    Contentious carriage negotiations with DirecTV could force Fox's cable networks off the satcaster by Nov. 1. Fox channels affected would be FX, National Geographic, Speed, Fuel, Fox Movie Channel, Speed, Fuel TV, Fox Soccer and Fox Deportes and 19 regional sports networks. ...Read the whole story

  • Syndicated Shows Enjoy Uptick

    No "Oprah Winfrey" for syndication this year. So what's left for other shows? Plenty. For the first three weeks of the season, five of the top 10 Monday through Friday syndication shows gained overall viewership - somewhat of a rarity given the historical nature of broadcast ratings erosion. ...Read the whole story

Daytime Hits and Misses: Is It Too Late To Get Oprah Back?

With all eyes on prime time during the first few weeks of the new season, it has been easy to lose sight of everything that is happening in daytime, a daypart that is either falling to ...More