• Bojangles Gets A Tad Surreal With New TV Spots

    Getting viewers' attention amid the plethora of often-frantic fast-food TV ads out there gets more difficult by the day. But a new campaign from Bojangles' Restaurants isn't likely to go unnoticed. ...Read the whole story

  • Facebook Is Serious TV Rival

    Facebook is closing in on being a mass medium -- just like TV. More consumers use Facebook during work-day hours, 9 p.m. to 5 p.m,. than watch TV. In prime time, however, TV dominates. ...Read the whole story

  • Brother Ambassadors To Prove Label Durability

    Brother, maker of P-touch label maker, has enlisted seven "Extreme Office Ambassadors" to showcase exactly how durable the labels are in extreme work environments. The idea is that if the labels can survive some of the harshest environments, they can certainly handle regular office work. ...Read the whole story

  • Broadcast Race Tightens, Fox Leads

    Now five weeks into the new season, Fox is still on top among the key viewers advertisers want most -- but the race is much tighter. The network is leading with "New Girl" fans. ...Read the whole story

  • Fox Adds 2 Operators To Authentication System

    Fox has added two new operators to its effort placing a soft paywall around online streaming of shows, such as "Glee" and "The Simpsons." Mediacom and Verizon FiOS customers can view episodes the day after air, so long as they log in and prove they are paying subscribers. ...Read the whole story

Apple TV: Jobs' Last 'Just One More Thing'?

Leave it to Steve Jobs to break tech news posthumously. There are thousands of stories out there following up on Jobs' comment in Walter Isaacson's new bio (and Issacson's discussing it on "60 Minutes" Sunday) that he had "cracked the code" on making interactive television "simple and elegant." What will it look like? Will it be as revolutionary as other Apple products have been? And what might this mean to the market and marketing? ...More

  • Media Insights Q&A With Viacom Media Networks' Todd Cunningham

    Todd Cunningham, senior vice president, strategic insights and research, for Viacom Media Networks (previously known as MTV Networks), built his career starting on the agency and branding side of media and marketing. Coming to VMN has been a natural fit for Todd who can now mesh his love of music and pop culture with his love of research. In my interview with him, Todd talks about his work at VMN, cross-platform research methods, and his work for CTAM as a co-chair of the recent Insights Conference Planning Committee. ...More

  • NBC Universal Will Have Patience -- For Some Things

    Patience is a virtue -- except when you run a major broadcast network. Dave Cassaro is out as head of advertising sales for NBC Universal cable networks and Linda Yaccarino is in as senior executive of advertising sales -- perhaps in charge of all broadcast and cable ad sales operations. ...More