TVBlog
When Samsung Mobile and its agency Starcom approached ESPN about co-developing an original digital series, there was some natural subject matter: the Chelsea football club. Samsung's partnership with the hugely … Read the whole story
Many marketers have increased their TV ad budgets since 2009. Yet those same marketers believe less in the effectiveness of TV advertising. A deciding … Read the whole story
Meredith Corp. TV revenues sank almost 10% in the first fiscal quarter of 2012 -- all due to lower political advertising. Revenues were down … Read the whole story
Rentrak, the measurement company using set-top-box data as a basis for local market ratings, has received an endorsement form the Gray Television station group. … Read the whole story
Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place … Read the whole story
- COMMENTARY
Does it matter where advertisers' TV budgets are coming from? For a long time -- even when cable TV was in its nascent stages … Read the whole story
