When Samsung Mobile and its agency Starcom approached ESPN about co-developing an original digital series, there was some natural subject matter: the Chelsea football club. Samsung's partnership with the hugely popular English team includes placing its brand on the jerseys. Instead, Samsung and ESPN opted to co-develop lower-profile content, which might offer more potential to demonstrate the benefits of a new smartphone or tablet. And, by featuring sports like parkour and team handball, there was the opportunity to engender a sense of exploration. Enter the new Project Teamwork, an international Samsung branded entertainment campaign with 12 digital shorts that focus ...
Many marketers have increased their TV ad budgets since 2009. Yet those same marketers believe less in the effectiveness of TV advertising. A deciding ... Read the whole story
Meredith Corp. TV revenues sank almost 10% in the first fiscal quarter of 2012 -- all due to lower political advertising. Revenues were down ... Read the whole story
Rentrak, the measurement company using set-top-box data as a basis for local market ratings, has received an endorsement form the Gray Television station group. ... Read the whole story
Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place ... Read the whole story