ESPN And Samsung Co-Develop Digital Series by David Goetzl

When Samsung Mobile and its agency Starcom approached ESPN about co-developing an original digital series, there was some natural subject matter: the Chelsea football club. Samsung's partnership with the hugely popular English team includes placing its brand on the jerseys. Instead, Samsung and ESPN opted to co-develop lower-profile content, which might offer more potential to demonstrate the benefits of a new smartphone or tablet. And, by featuring sports like parkour and team handball, there was the opportunity to engender a sense of exploration. Enter the new Project Teamwork, an international Samsung branded entertainment campaign with 12 digital shorts that focus ...Read the whole story

  • ANA: Despite Reservations, Marketers Increase TV Budgets by Steve McClellan

    Many marketers have increased their TV ad budgets since 2009. Yet those same marketers believe less in the effectiveness of TV advertising. A deciding factor is the ability to build mass reach quickly, coupled with a less enamoured regard for digital media. ...Read the whole story

  • Political Blues: Meredith TV Revs Tank 10%, Digital Up by Wayne Friedman

    Meredith Corp. TV revenues sank almost 10% in the first fiscal quarter of 2012 -- all due to lower political advertising. Revenues were down 9.3% to $69 million. The company had $11 million less political advertising revenues in the first quarter of fiscal 2012. ...Read the whole story

  • Gray Taps Rentrak To Track Additional Markets by David Goetzl

    Rentrak, the measurement company using set-top-box data as a basis for local market ratings, has received an endorsement form the Gray Television station group. Gray, which had been receiving Rentrak data in four markets, has added several other DMAs where it operates. ...Read the whole story

  • Netflix Dominates Peak-Time Video Traffic by Wayne Friedman

    Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place in the current study -- 11.3% of "peak" traffic. Still, the majority of broadband users click on YouTube vs. Netflix. ...Read the whole story

Wherever The Money Comes From, Media Budgets Seem To Keep Rising by Wayne Friedman

Does it matter where advertisers' TV budgets are coming from? For a long time -- even when cable TV was in its nascent stages during the 1980s and early 1990s -- media sellers always asked, "Is cable TV taking money from broadcast TV? Are budgets being shifted -- or rising overall?" Answering the questions was always a fun guessing game -- and perhaps not all that crucial in the long term. ...More