TVBlog
With the costs of producing HD ads declining and seemingly every spot on the Big Four networks in high definition, the local market continues to lag. Are marketers losing an … Read the whole story
LG Electronics will begin rolling out an ad-serving platform for its Smart TVs, and provide an embedded software development kit from YuMe that allows … Read the whole story
Looking to grab deeper insights on automotive buyers and television, J.D. Power and Associates has signed an agreement with Kantar Media. The effort will … Read the whole story
More strong advertising revenues from News Corp.'s U.S. and international cable networks were among several bright spots in the company's first-quarter fiscal 2012 reporting … Read the whole story
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Fresh on the heels of Toyota's new media news that it'll be running Camry spots in connected TVs from LG, entertainment discovery service Rovi … Read the whole story
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Online video is going to be just like TV. We all hear that at conferences; we all read it in the trades. It has … Read the whole story
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In industry-standard media measurement, the generally accepted measurement increments can be in homes or persons. In the world of Set-Top-Box data, the measurement requires … Read the whole story
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TV advertising needs frequency capping. The recent availability of large amounts of anonymous set-top-box viewing data for tens of millions of U.S. viewers from … Read the whole story
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E! has made big business of all things Kardashian. Can it extend this relationship further -- through thick and thin? Only your favorite advertising … Read the whole story
