Looking to capitalize on a new opportunity in multi-platform sales, AMC is using a single rating that combines TV and online viewing as a currency. The initiative is propelled by … Read the whole story
Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers with a partnership with Yahoo en Espanol, called La Banda Ram, a Ram-brand … Read the whole story
The first nationwide test of the national Emergency Alert System is scheduled to be conducted jointly by the Federal Emergency Management Agency, the Federal … Read the whole story
Rotoscoping was an effective way to launch and differentiate the campaign six years ago, but moving in a new direction is a necessary part … Read the whole story
Dish Network did not gain many new subscribers in the third quarter, but it still posted big net income gains for the period.The satellite … Read the whole story
There's still a lot of nostalgia for the days when three or four broadcast networks produced virtually everything on television and functioned as the … Read the whole story