TVBlog
In this month's version of Insights & Insanity, Glenn Beck tells of turning down a big ad buy from General Motors because his moral compass wouldn't allow him to take … Read the whole story
How does a regional pizza chain compete with the mega marketing budgets of giants like Papa John's, Pizza Hut and Domino's? A willingness to … Read the whole story
The cable industry has made big strides getting consumers to use video-on-demand television, but the conversation during an important industry meeting on the subject … Read the whole story
In May, shopkick announced it was taking its mobile shopping technology to TV through a partnership with the CW network. The deal would allow … Read the whole story
Chrysler Group LLC's Ram Truck brand will have a big presence during this NHL season thanks to a new program that involves the brand, … Read the whole story
The goal for the "Scene in Ohio" site is to capitalize on the "travel-motivating factors of mainstream media," says State Tourism Director Amir Eylon. … Read the whole story
Looking to raise their digital awareness with the rise of social media, 10 major local broadcast TV groups have made a long-term deal with … Read the whole story
- COMMENTARY
Bob Shullman, President IPSOS Mendelsohn, is a veteran in the marketing research and strategy discipline for a range of important media brands. Through his … Read the whole story
- COMMENTARY
TV watching is one of those weird borderline activities, at once social and antisocial: yes, you're in a room with other people, but your … Read the whole story
