Thursday, November 17, 2011
  • Pepsi Changes View Of TV Advertising

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen -- and utilized -- more like "trailers" for "deeper branded digital experiences." At least that's the view of Shiv Singh, the global head of digital for PepsiCo Beverages, who shared his thoughts on the subject recently on the Harvard Business Review's HBR Blog Network. ...Read the whole story

  • NBCU Taps Shea As CMO For Special TV, Marketing Efforts

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and Integrated Media, responsible for NBCU's special marketing efforts, including "Women at NBCU," "Hispanics at NBCU," "Green is Universal" and "Healthy at NBCU." ...Read the whole story

  • YuMe Secures $!2M, Earmarked For Connected TV Expansion

    Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along with Translink Capital. The new funding will be used to expand the company's footprint in the connected TV space here and abroad. ...Read the whole story

  • Corona Brings Back Longtime Holiday Spot

    Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV spot was created in 1990 by agency Campbell Mithun's former CME/Chicago office. ...Read the whole story

  • MTV Tailors Creative To Changing Audience, Digital Trends

    MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years ago, it found that Generation Y coveted a certain authenticity compared to their Gen X predecessors. ...Read the whole story

  • Digital Distraction: College Students Multi-View

    A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like to use digital devices contacting friends and others about the TV shows they're watching. ...Read the whole story

Sundance Channel Debuts TV Show on Twitter, Hulu... and Then TV.

When Sundance Channel premieres the first episode of the second season of Girls Who Like Boys Who Like Boys on today, it'll be a full 24 hours before the on-air debut of the show on ...More