Scandals of epic and not-so-epic proportions have fascinated the news business over the past couple of weeks. The BIG ONE, of course rages on at Penn State, where an apparent leadership and moral vacuum has left the reputation of perhaps the most revered college football coach in the history of the game in tatters. Of course all the facts are not in yet, but if Joe Paterno did pass the buck and basically ignore the case of a one-time subordinate coach raping a child in the Penn State showers, well, that's way beyond disgraceful. But apparently not illegal. ...
The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, ... Read the whole story
Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and ... Read the whole story
Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along ... Read the whole story
Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV ... Read the whole story
MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years ... Read the whole story
A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like ... Read the whole story