Politics, Paterno and L'Affaire Romenesko Dominate News Business by Steve McClellan

Scandals of epic and not-so-epic proportions have fascinated the news business over the past couple of weeks. The BIG ONE, of course rages on at Penn State, where an apparent leadership and moral vacuum has left the reputation of perhaps the most revered college football coach in the history of the game in tatters. Of course all the facts are not in yet, but if Joe Paterno did pass the buck and basically ignore the case of a one-time subordinate coach raping a child in the Penn State showers, well, that's way beyond disgraceful. But apparently not illegal. ...Read the whole story

  • beverages Pepsi Changes View Of TV Advertising by Steve McClellan

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen -- and utilized -- more like "trailers" for "deeper branded digital experiences." At least that's the view of Shiv Singh, the global head of digital for PepsiCo Beverages, who shared his thoughts on the subject recently on the Harvard Business Review's HBR Blog Network. ...Read the whole story

  • media NBCU Taps Shea As CMO For Special TV, Marketing Efforts by Wayne Friedman

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and Integrated Media, responsible for NBCU's special marketing efforts, including "Women at NBCU," "Hispanics at NBCU," "Green is Universal" and "Healthy at NBCU." ...Read the whole story

  • YuMe Secures $!2M, Earmarked For Connected TV Expansion by Gavin O'Malley

    Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along with Translink Capital. The new funding will be used to expand the company's footprint in the connected TV space here and abroad. ...Read the whole story

  • beverages Corona Brings Back Longtime Holiday Spot by Tanya Irwin

    Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV spot was created in 1990 by agency Campbell Mithun's former CME/Chicago office. ...Read the whole story

  • MTV Tailors Creative To Changing Audience, Digital Trends by David Goetzl

    MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years ago, it found that Generation Y coveted a certain authenticity compared to their Gen X predecessors. ...Read the whole story

  • Digital Distraction: College Students Multi-View by Wayne Friedman

    A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like to use digital devices contacting friends and others about the TV shows they're watching. ...Read the whole story

Sundance Channel Debuts TV Show on Twitter, Hulu... and Then TV. by Daisy Whitney

When Sundance Channel premieres the first episode of the second season of Girls Who Like Boys Who Like Boys on PerezHilton.com today, it'll be a full 24 hours before the on-air debut of the show on Nov. 18. What's more, the blogger's unveiling of the show follows a Twitter premiere earlier in the week, as well as a Hulu debut of the episode. The Twitter debut marked one of the first time a network has leveraged the social platform to bow a show, and while the Twitter-cast only generated 2,000 views, it's a start to using social video to drive ...More