• Political Ads To Hit $3.2B, Most In Local TV Buys

    Within the general election window -- Sept. 7 through Nov. 6, 2012 -- Harmelin Media says rates are estimated to rise on average by 10%, due to political advertising. Early-morning and early-fringe dayparts -- those near news programming -- will have the greatest impact on rates: a projected 16% rise. It says early news, prime access and late news dayparts could see rates rise 9%. Viewer fatigue is also expected. ...Read the whole story

  • 'Regis' Goes Out WIth A Hefty Ad Bang

    Regis Philbin's last day on ABC's "Live with Regis & Kelly" daytime syndicated show will create a hefty advertising windfall. A 30-second spot in Philbin's final episode, Nov. 18, has been sold for $250,000. ...Read the whole story

You Have No Choice; Connected TV Ads Are Coming to Get You

Okay, fine. I get it. I'm holding my hands up and surrendering. Connected TV is a big deal. That's clearly what the market is trying to say, but the market is about to get super crowded. Real-time media buying platform TubeMogul is the latest entrant into connected TV ads and is introducing tools to let marketers buy targeted video ads across Internet-capable TVs. Research firm Informa has said that connected TV sales will surpass 52 million units this year. In the last month we've seen companies such as ad networks Tremor Media and Yume, as well as entertainment discovery service ...More

  • ABC: The Fall Season's Most Surprising Network

    The 2011-12 television season is moving forward largely as predicted, with CBS remaining its solid self, Fox having a better fall than usual because of building interest in "The X Factor" and NBC crumbling under the weight of so many dreadful new shows and so many dreadfully tired old ones. And then there's ABC, suddenly and surprisingly the network to watch, even if everything isn't going as planned. ...More

  • Left To Its Devices, Sony Wants To Play The Game With Netflix And Amazon

    Longtime content entertainment device maker Sony Corp. wants to finally get consumers into a better mindset concerning its digital devices connecting with entertainment content. Sony wants to tie in premium TV content from Netflix or Amazon with the sale of a device, perhaps at a discount. ...More