Friday, November 18, 2011
  • Political Ads To Hit $3.2B, Most In Local TV Buys

    Within the general election window -- Sept. 7 through Nov. 6, 2012 -- Harmelin Media says rates are estimated to rise on average by 10%, due to political advertising. Early-morning and early-fringe dayparts -- those near news programming -- will have the greatest impact on rates: a projected 16% rise. It says early news, prime access and late news dayparts could see rates rise 9%. Viewer fatigue is also expected. ...Read the whole story

  • 'Regis' Goes Out WIth A Hefty Ad Bang

    Regis Philbin's last day on ABC's "Live with Regis & Kelly" daytime syndicated show will create a hefty advertising windfall. A 30-second spot in Philbin's final episode, Nov. 18, has been sold for $250,000. ...Read the whole story

  • U.S. Navy TV Spot Touts 100% Maritime Strategy

    The U.S. Navy has a new TV spot titled "100%," created by Campbell Ewald, to introduce the deterrence tenet of Navy's Maritime Strategy. The focus is on the Navy's forward deployment and force readiness strategy and creative shows the Navy's relevance across the globe by sharing some memorable facts including how a large percentage of the world's population and trade is impacted by water. "Deterring aggression is part of what we do as America's Navy," said Commander Brent Phillips, Director of Marketing and Advertising for Navy Recruiting Command, in a statement. "This latest commercial helps us share this important mission ... ...Read the whole story

Around The Net

  • Southwest Airlines In Reality SeriesThe Wrap

    Southwest Airlines has found a way to turn the tables on its recent bad publicity over tossing lesbian kissers, loose-trousered rock stars and corpulent movie directors from its jet planes. ...Read the whole story

  • Smirnoff Gets Funky With Fluffy FlavorsThe New York Times

    Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose - a model, deejay and judge on a TV show Smirnoff sponsors, "Master of the Mix" on BET. ...Read the whole story

You Have No Choice; Connected TV Ads Are Coming to Get You

Okay, fine. I get it. I'm holding my hands up and surrendering. Connected TV is a big deal. That's clearly what the market is trying to say, but the market is about to get super crowded. ...More