Tuesday, November 22, 2011
  • Twitter Campaign Pays Off For AMC Shows

    140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as "The Walking Dead," "Hell on Wheels," and "The Killing," to Twitter and other social media. ...Read the whole story

  • Chrysler Picks Older Poet This Time

    Chrysler is once again importing Detroit into an NFL ad buy. On Thanksgiving Day, during which the Motor City will host the NFL game between its own Lions and the Green Bay Packers, Chrysler will run a 60-second national TV spot. ...Read the whole story

  • Video Ad Revs Up 20%, TV Services Drive Growth

    Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In Europe, in particular, catch-up TV services have been the key driver of free online TV and movie growth. ...Read the whole story

  • TidalTV; Michele Skettino

    TidalTV hired Michele Skettino to the newly created position of director of communications. Prior to joining TidalTV, Skettino was partner/director of marketing communications at MediaCom. ...Read the whole story

  • NBCU's Graboff Exits Company

    Marc Graboff is the latest NBCU executive to exit the company since Comcast's takeover in January. ...Read the whole story

  • WEtv OKs Series On Gospel Duo

    WE tv has greenlit an eight-episode, one-hour original series focused on Erica and Tina Campbell, the Grammy-winning sisters Gospel duo, Mary Mary. ...Read the whole story

  • 3dnet Goes Online

    The new site combines elements of a traditional website, as well as game console features, navigational aspects more akin to mobile and tablet devices and the interactive experience of digital television on-screen guides. The site also employs 2D and 3D video, a Q&A section and industry news and developments. ...Read the whole story

Around The Net

Television Advertising: Getting Big Results With Smaller Budgets

Despite all the buzz and fanfare for digital advertising and social media, television still dominates the media strategies of big pharma. The massive reach of TV and persuasiveness of sight, sound and motion are part and ...More

  • There's A Lot To See On VOD

    I'm not sure when it happened, but some time when I wasn't paying attention, video on demand (VOD) emerged as a legitimate option for timeshifting. I'd been using VOD to watch the occasional pay-per-view movie when ...More