• Samsung Mobile Campaign Mocks 'Gotta Haves'

    "We've already got millions of people using [it] as their smartphone of choice and comparing it against their friends' devices," says Samsung Mobile's Brian Wallace. "We want to use the enthusiasm and word-of-mouth buzz ... to our advantage to educate consumers in a fun and new way." ...Read the whole story

  • TidalTV Taps Korrelate For Offline Sales

    Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To this end, online video ad platform TidalTV is tapping Korrelate for sales attribution using its census-based O2O (online-to-offline) measurement service. ...Read the whole story

  • ABC Site Offers Free Music Downloads

    ABC is continuing its emphasis on free music as a promotional platform. Starting Sunday, a gratis download of the "episodic score" in drama "Once Upon a Time" became available on ABC.com for 24 hours. The "music lounge" micro-site was launched in May 2009, offering frequent music downloads, artist information about ABC prime-time series, music videos and the radio network. ...Read the whole story

  • Retails Stock 3D TVs, More Content Expected

    Although there have been some weak overall TV sales activity of late, retailers are continuing to stocked in much more 3D TVs in the third quarter. Why? The expectation is that more 3D TV content is coming. Shipments of 3D LCD TV panels reached 6.6 million units. ...Read the whole story

All I Want for Christmas Is An Apple Television

Back in October I predicted that 2012 would be the Year of Television. At the time I believed that Apple would soon release a revolutionary, all-in-one television. I had no empirical evidence for this prediction, and Apple is famously secretive about its product roadmap. Instead, I just had a gut feeling that after tackling other consumer technology devices like the computer, MP3 player, phone, laptop and tablet, Apple would naturally set its sights on the television. Since the publication of my column, there have been a few tantalizing signs that an Apple television product may, in fact, be coming s ...More