Monday, November 28, 2011
  • Samsung Mobile Campaign Mocks 'Gotta Haves'

    "We've already got millions of people using [it] as their smartphone of choice and comparing it against their friends' devices," says Samsung Mobile's Brian Wallace. "We want to use the enthusiasm and word-of-mouth buzz ... to our advantage to educate consumers in a fun and new way." ...Read the whole story

  • TidalTV Taps Korrelate For Offline Sales

    Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To this end, online video ad platform TidalTV is tapping Korrelate for sales attribution using its census-based O2O (online-to-offline) measurement service. ...Read the whole story

  • ABC Site Offers Free Music Downloads

    ABC is continuing its emphasis on free music as a promotional platform. Starting Sunday, a gratis download of the "episodic score" in drama "Once Upon a Time" became available on for 24 hours. The "music lounge" micro-site was launched in May 2009, offering frequent music downloads, artist information about ABC prime-time series, music videos and the radio network. ...Read the whole story

  • Retails Stock 3D TVs, More Content Expected

    Although there have been some weak overall TV sales activity of late, retailers are continuing to stocked in much more 3D TVs in the third quarter. Why? The expectation is that more 3D TV content is coming. Shipments of 3D LCD TV panels reached 6.6 million units. ...Read the whole story

Around The Net

  • Hoop It Up: NBA To End Lockout With Xmas GameAdvertising Age

    The National Basketball Association has ended its nearly six-month-long work stoppage  and should be playing its first three games on Dec. 25. That's a nice Christmas present for such advertisers as Kia, Miller Coors and American Express, along with "TV outlets such as Disney's ABC Sports/ESPN and Time Warner's  Turner Networks, the latter being particularly exposed to a prolonged lockout because it lacks lots of substitutable sports programming," according to Advertising Age. ...Read the whole story

  • Regis Plots Return To TVNew York Post

    Days after Regis Philbin signed off on his long-time talk show, he announced his plans for a return, hosting another kind of TV experience: a prime-time family talent show. Philbin, who does have experience with talent shows -- he hosted the first season of NBC's "America's Got Talent" -- formed RAF Productions to develop “a family competition, which is something new in our business," he says here. ...Read the whole story