The TV industry has struggled to find a widely accepted measurement system for video on demand (VOD). Now, with viewership rising, Nielsen is floating a new approach that could help launch a viable VOD advertising business. Nielsen is talking with clients about an "On Demand C3" metric, which would meld live, time-shifted and VOD viewing into a single C3 number. The product might carry a sleeker "ODC3" brand. Hopefully, it won't take on ODC3TVE : On Demand C3 TV Everywhere. ...Read the whole story
Appliance maker Hamilton Beach is launching three new household products-a new line of irons, a new coffeemaker, and an updated cooker-with a new ad campaign comprising three TV commercials. ...Read the whole story
All students, college and high school, still do most of their TV watching in conventional ways on a TV screen -- but just barely. College students, away from home, also rely on digital viewing. ...Read the whole story
Ratings for the late-night "Conan" show, now into its second year, have settled in with about a 0.4 average in the 18-to-49 demo. That's way down from the numbers it generated during its first months on the air last fall. ...Read the whole story
A big surprise this season for ABC continues to be the performance of its new fantasy-drama, "Once Upon A Time" -- even as it goes up against late season NFL games. ...Read the whole story
Social TV is the cat's meow these days. (Maybe even the cat's pajamas. Speaking of, which one is better?) In any case - social TV is purring and networks from HBO to Discovery are regularly rolling out new social TV applications for synched viewing, while social TV startups like GetGlue and Miso are quickly amassing more venture funding and more clients. With all this social TV activity, I started wondering - what's the online video play in social TV? I posed that question to Colin Donald, director of research firm Futurescape, who recently penned a white paper on the market ...More