Despite the hoopla about social media driving interest in new fall shows, network marketers probably shouldn't abandon inserts in entertainment magazines or planes tugging banners over beaches. Which is a bummer considering using Facebook and Twitter is a lot cheaper than buying pages or hiring pilots. Even with half the world on Facebook and Twitter generating more traffic than the Jersey Turnpike on a holiday eve, new research suggests social media will remain just a tool in launching new shows. Among social media users ages 13 to 54, a Knowledge Networks survey found only 5% said the platform is "very ...
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are ... Read the whole story
Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform ... Read the whole story
Mishka, the talking Husky who has garnered millions of YouTube views, is the star of a new TV spot for Purina Veterinary Diets FortiFlora ... Read the whole story
Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great ... Read the whole story
Retail partners Sears and Kmart will integrate products fronted by both the Kardashian sisters and an average guy, Joe workman, in a new Telemundo ... Read the whole story
Moms are on the go, go, go...carpooling kids, working out of the home and shopping for their families and the holidays. In their roles ... Read the whole story
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows "Entertainment Tonight" and ... Read the whole story