Wednesday, November 30, 2011
  • Madison Avenue Expat Wieser Forecasts Ad Industry's 'New Normal'

    In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are the "new normal," Wieser, who is now a senior research analyst with Wall Street's Pivotal Research Group, previously was the top ad industry forecaster at Interpublic, before joining targeted TV start-up Simulmedia. His forecasts carry a lot of sway in both advertising and financial neighborhoods. ...Read the whole story

  • Visible World Expands Addressable Ads Via Tru2way

    Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform for interactivity and advertising -- with a new software solution. ...Read the whole story

  • Purina Enlists YouTube's Talking Dog

    Mishka, the talking Husky who has garnered millions of YouTube views, is the star of a new TV spot for Purina Veterinary Diets FortiFlora Nutritional Supplement. Purina's target audience is pet owners who want to do the best they can for their pets because pets bring so much happiness to their lives. ...Read the whole story

  • Sweeps: CBS Wins Total Viewers, But Fox Nabs Key Adults

    Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great deal to many local TV stations that still set their local ad rates during these programming periods. And for that, Fox affiliates can be thankful. ...Read the whole story

  • Telemundo Links Sears, Kmart For 'Una Maid'

    Retail partners Sears and Kmart will integrate products fronted by both the Kardashian sisters and an average guy, Joe workman, in a new Telemundo novela. ...Read the whole story

Around The Net

  • Kids Watching More TVThe Wall Street Journal

    More preteen children are watching television this fall than last, according to new data from TV-ratings firm Nielsen, raising questions about Viacom Inc.'s contention that a glitch has caused the sharp drop in its Nickelodeon channel's audience. So far this TV season through Nov. 20, an average of 5.8 million children between the ages of two and 11 have been watching television at any given minute, including broadcast and cable and live and recorded TV, Nielsen says. That is 1.7% higher than a year earlier. ...Read the whole story

Mobilizing On-The-Go Moms

Moms are on the go, go, go...carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately ...More