For years, Merrill Lynch analyst Jessica Reif Cohen has offered keen insight on the media sector, so when she goes guru, it's one of those cliched E.F. Hutton situations. On … Read the whole story
In what it describes as a "game-changing measurement upgrade," digital TV set-top data audience measurement firm, Rentrak this morning said it was rolling out … Read the whole story
CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities. He will … Read the whole story
In a signal that iPad design might serve as an inspiration for a Web presence, the Weather Channel has launched a new desktop app … Read the whole story
In continuing in our discussion of privacy and anonymization, we examine the terms that involve the process of stripping and processing identifying information and … Read the whole story
knew we were missing something in the TV business news cycle: a juicy Nielsen ratings controversy! Viacom says Nickelodeon's ratings mysteriously dropped -- from … Read the whole story