Television News Daily
Thursday, December 1, 2011
  • Rentrak Leapfrog's C3, Launches 'Exact' Commercial Ratings

    In what it describes as a "game-changing measurement upgrade," digital TV set-top data audience measurement firm, Rentrak this morning said it was rolling out … Read the whole story

  • CW Elevates Haskins To EVP Marketing, Digital

    CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities. He will … Read the whole story

  • Weather Channel Debuts New App

    In a signal that iPad design might serve as an inspiration for a Web presence, the Weather Channel has launched a new desktop app … Read the whole story

  • Set-Top-Box Lexicon: Types of Anonymization

    In continuing in our discussion of privacy and anonymization, we examine the terms that involve the process of stripping and processing identifying information and … Read the whole story

  • We're No Longer Missing A Nielsen Controversy, Thanks To Nickelodeon's Missing Viewers

    knew we were missing something in the TV business news cycle: a juicy Nielsen ratings controversy! Viacom says Nickelodeon's ratings mysteriously dropped -- from … Read the whole story