News And Late Night Help NBC's Average CPM by David Goetzl

Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures across all dayparts show the network, which trails in prime time, had an average of $20.85. ...Read the whole story

Around The Net

Local TV Revenues Help Explain NBA's Out-Of-The-Blue Decisions by Wayne Friedman

Imagine when that New Orleans-area car dealership initially heard of the trade that would send big NBA star Chris Paul from the New Orleans Hornets to the Los Angeles Lakers. This car dealer probably had a media schedule this season on the New Orleans Hornets cable channel, Cox Sports Television, radio outlet KMEZ, or both. "Oh, no. Might have to adjust those media buys now." ...More