Corporate blogs are proving to be an interesting venue for transparency. There's been a CEO comparing himself to Icarus and a top journalist musing about taking a different tack. Now comes a mea culpa from Kayak CMO Robert Birge about the online travel company's role in advertising during TLC's "All-American Muslim." Much of his post offers an impressive defense of inclusion and condemnation of ignorant hatred, but he should have stopped there, and not tried to pin blame on TLC and continue with juvenile language. ...Read the whole story
The new theme, "Sunrise belongs to moderate drinkers," is a part of the "Open Your World" global campaign, which celebrates and encourages aspirational behaviors among adult consumers. The initiative is running on Heineken's YouTube and Facebook, at Heineken.com and broadcast. ...Read the whole story
TV producer Mark Burnett Productions has struck a deal with digital technology company ACTV8.ME, which connects real-time TV shows to social media, supported by special advertising messaging. ...Read the whole story
The $99 Apple TV set-top box, which the late Steve Jobs once characterized as a mere "hobby" for the company, could emerge as an important component in Apple's future plans to dominate living rooms. ...Read the whole story
Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Anger Management" has a deal to appear north of the border. The arrangement will place Sheen's post-"Two and a Half Men" venture on the Canadian network CTV. ...Read the whole story
The FCC has put in motion a plan to ensure commercials are not louder than the programs in which they appear. The agency's rules go into effect December 2012. They place degrees of responsibility on TV stations and cable/telco/satellite distributors. ...Read the whole story
Good news for those of us in the TV history business: we've learned that George Clooney and his producing partner Grant Heslov are developing a feature film about the tumultuous goings-on behind-the-scenes of the hit 1960s variety show, "The Smothers Brothers Comedy Hour." Based on "Dangerously Funny: The Uncensored story of The Smothers Brothers Comedy Hour," by David Bianculli (it's very good!), we expect the film will revolve around Tommy Smothers' battle with CBS to keep his show on the air as the network tightened its reigns and increased its censorship demands as the pair didn't veer from taking on ...More
Here at the sumptuous offices of the Social Media Insider, there's nothing we love more than a corporate PR controversy and a chance to be a Monday Morning (or, in this case, Wednesday afternoon) quarterback. So, in that spirit, let's talk about Lowe's! ...More
Executives of broadcast and cable networks, local stations and other TV media need to press the flesh more than ever -- at the right time, with the right people. ...More