Friday, December 16, 2011
  • TV Budgets Shifting To Video Ad Spend

    A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies devoted to it are coming from TV budgets, upping the cost per view. ...Read the whole story

  • PBS Kids: Ratings Rise Attracts New Sponsors

    The PBS Kids programming block says it has seen a strong ratings rise in nearly every demographic recently versus a year ago. As a result, it's added new sponsors: Stride Rite for "Curious George" and education company Age of Learning for "SuperWhy" and "Wild Kratts." ...Read the whole story

  • TV Guide Network Becomes More 'Network,' Less Guide

    TV Guide Network wants advertisers to know it's becoming a lot more TV and considerably less guide. The cable network, which started as scrolling TV listings "barker" channel, Prevue Channel, has gradually been reformatting itself to become a full-screen entertainment TV network that eschews its TV listings heritage in favor of conventional programming. Based on its negotiations with cable and satellite operators, more than 75% of TV Guide Network's total distribution will be carrying the full-screen version of the channel, dropping its listings scroll altogether, by the end of this year. ...Read the whole story

  • Rovi Taps Carson As CEO

    Rovi Corp., which is seeking to build a robust advanced advertising business, has named Thomas Carson as president-CEO. He succeeds Alfred J. Amoroso, who has been in the role since 2005. ...Read the whole story

  • Nielsen Discloses New Software Glitch, Impacts 4-Months Of Data

    Nielsen Thursday disclosed yet another software glitch -- this one impacting four-months of data related to its weekly syndication all-minute respondent-level data file. ...Read the whole story

  • ABC Forecloses 'Home Edition,' Will Not Be Made Over

    One of the better shows for brand entertaiment/product placement, ABC's "Extreme Makeover: Home Edition" is ending. Four special episodes will air after its current ninth season ends its run on Jan. 13 with its 200th episode. "Extreme Makeover" had been the terrain for home marketers like Sears Roebuck, as well as car manufacturers and others.Ty Pennington, host of the show has been already committed to a new ABC daytime show, "The Revolution". This is the second major show to be ending on ABC on Sunday night. It was previously announced that longtime drama-comedy "Desperate Housewives" would stop at the end ... ...Read the whole story

Getting Siri-ous About TV Remote's Future

Apple's Siri -- the voice recognition interface that helps me make a spinning class reservation or reminds me to buy my father a new Elvis Presley-style toupee -- could be the future that will eliminate TV ...More