Monday, December 19, 2011

Around The Net

  • McDonald's: Those Fries Are RealAdvertising Age

    McDonald's is highlighting growers in a campaign debuting Jan. 2. The effort features four of its U.S. beef and produce suppliers. ...Read the whole story

  • Execs Still 'Vague' On Apple TV DetailsPaid Content

    It's unlikely that Apple's new TV product, still in very preliminary stages, will dominate the TV industry as the iPhone did the mobile biz, writes Ingrid Lundgren. "There are some key differences already today, most notably that players in the TV industry already have big, established businesses variously funded through pay-TV, advertising and device sales," she notes. "In mobile, the fruit was ripe for the picking, given the very low penetration in smartphones—and some would argue a lack of compelling products before the arrival of the iPhone—and relatively low usage of mobile content." Lundgren was analyzing the Wall Street Journal ... ...Read the whole story

  • ESPN, NCAA To Remain Teammates Through 2023-24The Big Lead

    ESPN and the NCAA have signed a new deal through 2023-24 for worldwide, multi-media rights to 24 NCAA championships and exclusive multi-media rights outside the U.S., its territories and Bermuda for the NCAA Division I men's basketball championship. The pact includes 600-plus hours and 300 telecasts of live coverage annually across all ESPN platforms. ...Read the whole story

Apple Reportedly Chatting Up Its TV Plans

The definition of television, and the business models that make it possible, are changing as fast as a weak primetime lineup, report the "Wall Street Journal"'s Jessica E. Vascellaro and Sam Schechner, and Apple is reportedly ...More

  • Looking Back, Forging Ahead

    'Tis the season for wistful recollections about the year past and shining optimism about what the future might bring. For me it is, anyway. Looking back, it's been another roller coaster of a year in television. ...More

  • How Will The End Of The First 'X-Factor' Season Affect 'American Idol'?

    "The X Factor" didn't do "American Idol"-like numbers this fall -- but it gave Fox some high notes for the season. Fox gained mightily this fall -- growing some 14% in its live-plus-seven-day rating. "X-Factor" filled ...More