Online Video Ads Drive TV Tune-In

An online video campaign for a television show can drive tune-in to the show itself, especially when the ads are personalized with local information for broadcast stations. In fact, a well-executed tune-in video ad campaign can yield about a 20% lift in viewer intent to watch a show, said Mixpo, an online video ad technology provider, which studied the effect of Web video ads on tune-in for TV shows in a white paper. ...More