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• Wall Street Calls Rentrak Momentum 'Material,' When Will Madison Avenue? by Joe Mandese

  An acceleration in the number of TV stations and networks signing up for Nielsen rival Rentrak's audience measurement service has gotten Wall Street's attention, if not Madison Avenue's. In a note sent to investors this morning, the equity research team at Deutsche Bank called Rentrak's record pace of TV station contracts during the third quarter "material," and implied it is likely to push Nielsen to accelerate its own efforts to develop and deploy some form of digital set-top data-based audience measurement service. ...Read the whole story

• Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys by David Goetzl

  Invision, which offers a management system to steward advertising buys, said it will incorporate Nielsen's fledgling online campaign ratings into its TV-heavy product. One benefit is helping TV networks offer makegoods with online inventory. ...Read the whole story

• Starcom Monitors Social Chatter About TV Shows, Ads by Steve McClellan

  Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter's tech platform to monitor social media chatter about TV shows and ads. The agency believes the platform will help make more informed media planning and buying decisions ...Read the whole story

• comScore, Nielsen Settle Patent Disupte: Nielsen Acquires $19 Mil In comScore Shares by Joe Mandese

  Online audience measurement rivals comScore and Nielsen this morning announced a settlement of ongoing patent disputes, resulting in a "cross-licensing agreement," and giving Nielsen $19 million in comScore stock. ...Read the whole story

• IPG Mediabrands Gains TV Efficiencies Via Social Media Data by Wayne Friedman

  A new deal between IPG Mediabrands and Networked Insights will examine social media TV data to gain better efficiency for clients' TV advertising dollars. ...Read the whole story

• Allbritton: Spot Ads, Revs Dip In '11 by Wayne Friedman

  Midsize TV station group Allbritton Communications delivered some difficult times in fiscal 2011 -- with TV advertising down versus a year ago and earnings off as well -- in large part due to lower political advertising. ...Read the whole story

• Hasbro Plays Product Placement Game by David Goetzl

  Toy marketer Hasbro may have had more success with product placement in 2011 than any other company. Nielsen data shows its brand integrations accounted for four of the 10 most-recalled product placements for the year in broadcast prime time. ...Read the whole story

Online Video Ads Drive TV Tune-In by Daisy Whitney

An online video campaign for a television show can drive tune-in to the show itself, especially when the ads are personalized with local information for broadcast stations. In fact, a well-executed tune-in video ad campaign can yield about a 20% lift in viewer intent to watch a show, said Mixpo, an online video ad technology provider, which studied the effect of Web video ads on tune-in for TV shows in a white paper. ...More

• More Noteworthy Series From 2011 You Won't See On Other 10 Best Lists by Ed Martin

  Following last week's column, here are five more noteworthy series from 2011 that aren't going to turn up on very many (if any) Top 10 lists. ...More