MTV Research: It's (Video) Game Time For Marketers by David Goetzl

MTV Networks rarely disappoints with its research that delves into the emotions, influences and behaviors of a particular demographic. And, a Harvard Business Review blog post offers more stimulating analysis as it lays out a be-fair-or-get-fired attitude the millennial generation harbors towards marketers. The insight is just one derived from the 2011 MTV study "Let's Play Brand, which found half of millennials said that "people my age see real life as a video game" and nearly 60% said "#winning is the slogan of my generation." Wrote blog post author, MTV research executive, Nick Shore: "The study has given us startling ...Read the whole story

  • travel Carnival Targets Cruise Rookies by Tanya Irwin

    The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows that many are curbing expenses by taking vacations that are within driving distance. ...Read the whole story

  • Cable Records Biggest Time-Shifted TV Shows by Wayne Friedman

    When it comes to shows gaining the most from time-shifting, cable TV series programs see the biggest hikes -- with the top shows gaining almost the same number of live viewers. "American Horror Story" and "Covert Affairs" lead the category. ...Read the whole story

How Actors And Athletes Get Near -- And Over -- The Edge With Their Tweets by Wayne Friedman

Alec Baldwin singlehandedly continues to do some of NBC's best marketing work for "30 Rock": He keeps saying outrageous stuff or getting in the middle of testy issues -- like being a passenger on a airline. What's his secret? He doesn't go over the Sheen-edge. ...More