Friday, December 23, 2011
  • Carnival Targets Cruise Rookies

    The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows that many are curbing expenses by taking vacations that are within driving distance. ...Read the whole story

  • Cable Records Biggest Time-Shifted TV Shows

    When it comes to shows gaining the most from time-shifting, cable TV series programs see the biggest hikes -- with the top shows gaining almost the same number of live viewers. "American Horror Story" and "Covert Affairs" lead the category. ...Read the whole story

Around The Net

  • FCC May Change Media Co. Ownership RulesBloomberg

    The Federal Communications Commission proposed a rule change that would ease restrictions on one company owning both a TV station and a newspaper in a top U.S. market. Under the new regulations, existing caps on joint TV and radio station ownership would remain. The FCC has not set a date to vote on the proposal yet. "Approval of the FCC action may spur acquisitions, increasing the value of media companies," write Eric Engleman and Chris Strohm.  ...Read the whole story

  • 'Fraught With Peril': ESPN's Relationship With Female Sports FansPoynter

    "After talking to people inside ESPN, it’s clear that the network’s relationship with women is complex and fraught with peril," writes Kelly McBride in this thoughtful analysis of ESPN and the female sports fan. McBride says that the network's latest effort to serve this demo,  espnW, "mostly a website at this point," is "a low-risk dip of the toe by a media giant, when a bolder move could yield bigger results." But she does credit ESPN "for much of the hard work it does behind the scenes to raise the profile of women in the sports world," and for investing ... ...Read the whole story

How Actors And Athletes Get Near -- And Over -- The Edge With Their Tweets

Alec Baldwin singlehandedly continues to do some of NBC's best marketing work for "30 Rock": He keeps saying outrageous stuff or getting in the middle of testy issues -- like being a passenger on a airline. ...More