Mitt Romney is beginning to grab more and more endorsements in his quest for the GOP nomination. Are people really swayed by these? There is one endorsement, however, that could … Read the whole story
Jon Mandel, the longtime top media-buying executive and former chief of a Nielsen arm, has taken over as CEO at PrecisionDemand, a Seattle-based firm … Read the whole story
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
Looking to more closely align your brands with consumers' favorite TV stars? For the second year in a row, look no further than Mark … Read the whole story
The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story
Close on the heels of a major rebranding, Clear Channel Entertainment and Media (formerly Clear Channel Radio) has named music industry veteran John Sykes … Read the whole story
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now … Read the whole story
Does broadcast need to be more like cable when selling shows? Does the Internet need to be more like broadcast when selling its shows? … Read the whole story
To many pop culture fans, 2012 marks the 50th anniversary of "The Jetsons," which premiered on September 23,1962. The animated series with a mid-century-modern … Read the whole story
Years ago I had a crazy friend who wanted to start a network. Not a cable network, mind you, a broadcast network. She had … Read the whole story
The prospect of having apps on the TV breeds a certain expectation, still thwarted, that we should have easy interoperability of the app experience … Read the whole story
Connected TV is still in its infancy, but its digital marketing potential is huge. Millions of videos that were previously only accessible online are … Read the whole story