Thursday, January 19, 2012
  • Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research

    In a push to accelerate the promising field of neuromarketing, Madison Avenue's top research authority today will release findings of a report concluding that, when used properly, neuroscience can be more insightful and effective than "traditional" marketing research. The ARF also is prepping a new study that would utilize sophisticated marketing mix modeling techniques to compare and empirically measure the effectiveness of neuromarketing vs. conventional marketing research methods. ...Read the whole story

  • Q&A: In Praise Of The Humble Infomercial

    Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format is still chugging along. ...Read the whole story

  • 'Idol" Still On Perch, Makes VOD Debut

    Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its season debut the network announced that for the first time, the show would now be available on a video-on-demand time-shifted basis. ...Read the whole story

  • Net-Connected TV Fuels 3DTV Popularity

    Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The company forecasts such TVs will comprise 80% of all worldwide TV shipments in three years. ...Read the whole story

  • High-Def Channel Gets New Definition: Mark Cuban's HDNet Rebranded AXS TV

    Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency will rebrand Cuban's small cable network HDNet into a bigger new music-entertainment-lifestyle channel. AXS TV is scheduled to debut this summer, building on the content of AEG's live events. ...Read the whole story

  • Univision Collects Percentage Of Entravision Sales

    Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now pay Univision a percentage of all local and national sales generated at a particular station, rather than just a commission on national business. ...Read the whole story

  • Viggle Checks In As Loyalty TV Tool

    Function(x) said Wednesday it plans to launch Viggle, a free loyalty program for TV that gives people rewards, such as gift cards, movie tickets and music, for checking in to the TV shows they watch through an app ...Read the whole story

  • Report: HuffPo Readying TV Style News Channel

    AOL's Huffington Post doesn't want to be about just static, print journalism on the Internet -- now it wants to do video in a big way. Like perhaps what CNN is doing. According to a Forbes report,  AOL’s Huffington Post Media Group is readying a live over-the-Internet video channel modeled on the 24-hour cable news networks, like CNN, Fox News, and MSNBC. The project's working title: The Huffington Post Streaming Network, or HPSN. Some 320 Huffington Post staffers could contribute to the new network. The new video service will be previewed at Feb. 2 at AOL’s Manhattan headquarters. ...Read the whole story

  • TVB Taps Former MPGer Seaman For Marketing Communications
Fit To Be Untied: Come Home To Free TV

When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the food stays in Hell's Kitchen, and you'll see so many more live ...More