Subway might be getting more airtime this week than Ryan Seacrest. The restaurant chain just pulled off an impressive triple with comically overt product placements on three successive days. In … Read the whole story
In a push to accelerate the promising field of neuromarketing, Madison Avenue's top research authority today will release findings of a report concluding that, … Read the whole story
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its … Read the whole story
Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The … Read the whole story
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency will rebrand Cuban's small cable network HDNet into a bigger new music-entertainment-lifestyle … Read the whole story
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now … Read the whole story
When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the … Read the whole story
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top-Box data … Read the whole story
There was a lot of time to multitask during last Sunday's Golden Globes. Ricky Gervais was tepid at best, and generally unfunny at worst. … Read the whole story
What's your first thought when you hear about a new "music, pop culture, entertainment lifestyle" network? You're about to yawn, perhaps? But wait. Take … Read the whole story
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a … Read the whole story
Years ago I had a crazy friend who wanted to start a network. Not a cable network, mind you, a broadcast network. She had … Read the whole story