Super Bowl Media Buying 'Makes You Be Sharp"

More new advertisers will offer commercials in the upcoming Super Bowl than in recent memory -- probably the most since the Super Bowl in 2000, when 19 new dot-com advertisers spent lavishly, only to mostly disappear soon afterward. What does this say? Lessons are hard to learn? Traditional TV is far from dead? If anything, it means media buying and planning professionals will gain lots of knowledge -- both good and bad -- and fast. ...More

  • Bravo's 'Watch What Happens: Live' Brings Social Media To Late-Night TV

    Is Andy Cohen the smartest man working in television? You may not think so, but it's hard to argue otherwise. How many other television executives can you name who host their own nightly talk show on the network that employs them -- a show on which they unapologetically promote their work, their product, and, by extension, their own careers? ...More

  • Set-Top-Box Lexicon: Commercial Retention Metrics

    CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top-Box data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis of this column, which offers a common language for Set-Top-Box nomenclature that can expedite the rollout of the data for its many industry applications. While viewer exposure to a commercial is vital to an advertiser, the recognition, remembrance and resonance of the message is arguably even more important. Here are terms associated with viewer retention and ad retention measurement. Commercial Retention See ...More

  • The Golden Globes Melted Velveeta All Over My iPad

    There was a lot of time to multitask during last Sunday's Golden Globes. Ricky Gervais was tepid at best, and generally unfunny at worst. The winners often seemed unaffected by the award themselves. And there was no apparent drunkenness. Unless a celebrity is embarrassing him or herself, or Gervais is doing it for them, I hardly see the point of this show. It was a good time to warm up the iPad and see what was on that screen. ...More

  • New Music, Entertainment Channel Can Take Lessons From MTV

    What's your first thought when you hear about a new "music, pop culture, entertainment lifestyle" network? You're about to yawn, perhaps? But wait. Take note of the names attached to this new project, called AXS TV (you can pronounce it "Access TV") -- Ryan Seacrest, media and sports billionaire Mark Cuban, live entertainment impresario AEG, and powerful Hollywood agent Creative Artists Agency. ...More