Tuesday, January 24, 2012

Around The Net

  • Fox, Unilever, Do A Deal With A Global 'Touch' Advertising Age

    In a historic move, Fox will debut "Touch," a drama starring Kiefer Sutherland, "simultaneously in in more than 100 countries with a global marketing effort from Unilever," advertising a deodorant ("Sure" in the U.S.) with several different names worldwide. The show's theme -- it "features Mr. Sutherland as the father of an emotionally challenged 11-year-old boy who can predict events around the world," with "characters speaking in their native languages for authenticity" --  is obviously a good fit for this kind of launch, writes Steinberg. ...Read the whole story

  • RLTV, Channel For Seniors, Still 'Hard Sell' For Clearance L.A. Times
YouTube: Influence TV Everywhere Will Have On Search

Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research points to estimates from PricewaterhouseCoopers suggesting that contributions to subscription and license ...More

  • TV Everywhere Will Overshadow Hulu and YouTube

    Hulu is glomming ad dollars and YouTube has traffic and now more original content. But according to a new research note from Needham's analyst Laura Martin, those are small potatoes compared to the ad money TV ...More

  • Sampling Or Piracy? Are Viewers Thieves, Lazy, Or Being Abetted?

    For some, there is a fine line between sampling and piracy. For others, the goal posts keep moving. Where does marketing end and stealing start? If you go to a disreputable website and get CBS' "Two ...More