Tuesday, January 24, 2012

Around The Net

  • Fox, Unilever, Do A Deal With A Global 'Touch'Advertising Age

    In a historic move, Fox will debut "Touch," a drama starring Kiefer Sutherland, "simultaneously in in more than 100 countries with a global marketing effort from Unilever," advertising a deodorant ("Sure" in the U.S.) with several different names worldwide. The show's theme -- it "features Mr. Sutherland as the father of an emotionally challenged 11-year-old boy who can predict events around the world," with "characters speaking in their native languages for authenticity" --  is obviously a good fit for this kind of launch, writes Steinberg. ...Read the whole story

  • RLTV, Channel For Seniors, Still 'Hard Sell' For ClearanceL.A. Times
YouTube: Influence TV Everywhere Will Have On Search

Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research points to estimates from PricewaterhouseCoopers suggesting that contributions to subscription and license ...More