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• Magna: Smaller Ad Growth In 2012, Broadcast TV, Nets See Biggest Rise by Wayne Friedman

  Taking out political and Olympic advertising, MagnaGlobal says core media advertising revenues will climb by 2.0% in 2012, to $149.8 billion. That would be a slowdown compared to 2011's core media growth of 4.5%. ...Read the whole story

• automotive Lexus Super Bowl Ad: Big Changes by Karl Greenberg

  Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI. The automaker will use its buy to tout its 2013 GS car and talk about its raft of products to come this year. The 30-second ad, via San Francisco-based Attik, will run during the first half of the game. ...Read the whole story

• News Corp., RCN To Launch MundoFox by Wayne Friedman

  News Corp. and Colombian broadcaster RCN Television Group will create a new Spanish-language broadcast network: MundoFox. ...Read the whole story

• Nielsen: Web Sites Can Increase Local TV Reach by David Goetzl

  Nielsen research indicates stations can use their Web sites to notably expand reach of their news content, helping drive cross-platform sales. The data, which looked at the ABC affiliates in Seattle and Portland, shows that by using one metric, each received at least a 3% bump in the 25-to-54 demo in the May 2011 sweeps period. ...Read the whole story

• Agency Execs Launch Social TV Platform, Say 'TV Dinner' Will Give Some Byte To Viewing by Joe Mandese

  With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of New York-based digital agency Circ.us are spinning off a new "social TV" platform, dubbed TV Dinner, that will enable viewers to experience their favorite shows as if they were "live events" that can be shared with friends or other random viewers. ...Read the whole story

• NBCU Renews O&O, Content Focus by David Goetzl

  The new NBCUniversal has moved to increase resources for its 10 NBC stations to compensate for underfunding by previous management. ...Read the whole story

YouTube: Influence TV Everywhere Will Have On Search by Laurie Sullivan

Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research points to estimates from PricewaterhouseCoopers suggesting that contributions to subscription and license fees paid to cable, satellite and telephone companies will reach $85 billion, along with approximately $80 billion from TV advertising. ...More

• TV Everywhere Will Overshadow Hulu and YouTube by Steve Smith

  Hulu is glomming ad dollars and YouTube has traffic and now more original content. But according to a new research note from Needham's analyst Laura Martin, those are small potatoes compared to the ad money TV media will bring with its content across platforms. Not only will this scale "dwarf" current digital entities like Hulu and YouTube but she sees this revenue as low risk and additive rather than cannibalistic of the TV business. ...More

• Sampling Or Piracy? Are Viewers Thieves, Lazy, Or Being Abetted? by Wayne Friedman

  For some, there is a fine line between sampling and piracy. For others, the goal posts keep moving. Where does marketing end and stealing start? If you go to a disreputable website and get CBS' "Two and a Half Men" episode a day early, are you stealing? Yes, more than likely. But if you go to an honorable website, say Hulu or XfinityTV, and get the premiere of NBC's new show "Smash" early, it's not thievery, just marketing. ...More