Wednesday, January 25, 2012
  • Papa John's Bets On Super Bowl Coin-toss Promo

    This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a two-liter Pepsi MAX to its millions of Papa Rewards members contingent on the game's coin toss. ...Read the whole story

  • Sports TV Ads Solid, Cable Big WInner In 2011

    TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent on TV from the fourth quarter of 2010 through the third quarter of 2011. Cable TV programmers as a group increased their media dollars substantially. ...Read the whole story

  • Telemundo Confident In Comcast's Support

    Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights to the World Cup away from Univision after 2014. ...Read the whole story

  • 'X Factor' To Get Makeover

    As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more distinctive from the other talent competition series. ...Read the whole story

  • Netflix Pushes Originals, 'Lilyhammer' Debuts In February

    Netflix plans to have five original series available for streaming by mid-2013, part of its efforts to compete with the likes of HBO and insulate itself from trouble in acquiring content. ...Read the whole story

  • 'Idol' Reigns In TV, Social Media Ratings

    For those believing social media activity and traditional TV ratings can work hand in hand, it was a good week: "American Idol" scored well in both metrics for its 11th season debut. ...Read the whole story

  • Millennials Remain Difficult To Reach

    Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million U.S. consumers born between 1981 and 2000. It turns out 93% of those ages 18 to 34, the Millennial generation, are Internet users, compared with 88% of adults ages 35 to 54, and 42% of adults age 55 and older, according to a report released Tuesday. ...Read the whole story

Second Screening

There are a handful of things that are likely to drive success for Second Screen endeavors -- with opportunities for viewer involvement, additional program information, advertising revenues and commerce being most prominent. Every one will depend ...More