• Papa John's Bets On Super Bowl Coin-toss Promo

    This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a two-liter Pepsi MAX to its millions of Papa Rewards members contingent on the game's coin toss. ...Read the whole story

  • Sports TV Ads Solid, Cable Big WInner In 2011

    TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent on TV from the fourth quarter of 2010 through the third quarter of 2011. Cable TV programmers as a group increased their media dollars substantially. ...Read the whole story

  • Telemundo Confident In Comcast's Support

    Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights to the World Cup away from Univision after 2014. ...Read the whole story

  • 'X Factor' To Get Makeover

    As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more distinctive from the other talent competition series. ...Read the whole story

  • Netflix Pushes Originals, 'Lilyhammer' Debuts In February

    Netflix plans to have five original series available for streaming by mid-2013, part of its efforts to compete with the likes of HBO and insulate itself from trouble in acquiring content. ...Read the whole story

  • 'Idol' Reigns In TV, Social Media Ratings

    For those believing social media activity and traditional TV ratings can work hand in hand, it was a good week: "American Idol" scored well in both metrics for its 11th season debut. ...Read the whole story

  • Millennials Remain Difficult To Reach

    Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million U.S. consumers born between 1981 and 2000. It turns out 93% of those ages 18 to 34, the Millennial generation, are Internet users, compared with 88% of adults ages 35 to 54, and 42% of adults age 55 and older, according to a report released Tuesday. ...Read the whole story

Second Screening

There are a handful of things that are likely to drive success for Second Screen endeavors -- with opportunities for viewer involvement, additional program information, advertising revenues and commerce being most prominent. Every one will depend on a great user experience. ...More

  • Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds

    What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. YuMe and Nielsen worked with one of media agency PHD's clients, known only as "major consumer health care brand," on the study that analyzed a Sept. 2011 marketing effort. ...More

  • For True Engagement, Follow Viewers' Extra Entertainment Money

    How do you measure true TV engagement? I'm not talking about wistfully sending off an email, a tweet, or a Facebook update about what the girls should be doing on "Gossip Girl," "New Girl" or "2 Broke Girls." I'm talking about old-school pulling-out-the-wallet engagement. ...More