Thursday, January 26, 2012
  • GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come from how the ads are integrated with GM's digital and social-media programs prior to, on, and after Feb 5. ...Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting point for much of its programming. Mobile is the network's fastest-growing audience. ...Read the whole story

  • TRA Auto Ratings Enhance TV Targets

    TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto Ratings. The new software will enable advertisers to target networks and programs that best reach desired consumers -- matching automotive registration data with television tuning data at the household level. ...Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, the focus is on the all-wheel-drive version of its popular Kizashi sport sedan. ...Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the power, accuracy and innovation of the new product line. ...Read the whole story

  • Hispanics Hit By Economic Woes, Ad Impact

    As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher. ...Read the whole story

    Around The Net

    • Kia Stuff Of DreamsForbes

      Jim Henry pulls no punches in his critique of "the silly season of Super Bowl advertising." His take on Kia's 60-second Super Bowl meant to be a Gen X couple's wildest dreams, and including Victoria's Secret model Adriana Lima, Mtley Cre and MMA icon Chuck Liddell, among other things: "Let's see, forgetting anything? Oh, yeah, a car," he writes. The ad also features the 2012 Kia Optima Limited, which is meant to represent one of those dream items. ...Read the whole story

    • Hallmark Replaces Martha (Stewart) With Marie (Osmond)New York Post

      From domestic diva to a sweet song-and-dance lady! Hallmark Channel is close to a deal with ATI for the production company's talk show "Marie," starring Marie Osmond, which would replace the canceled "The Martha Stewart Show," the flagship of Martha Stewart Living Omnmedia. The fate of other shows MSLO produces for the channel, including "Martha Bakes," is also up for discussion. That's just one of the signs of "a poor start for MSLO President and COO Lisa Gersh, who is trying to get the company’s financial house in order," writes Claire Atkinson. Our favorite part of the story, though, was ... ...Read the whole story

    • And Who's The Biggest Cable News Channel Online?Broadcasting & Cable
    • General Motors Goes On Volt OffensiveAdvertising Age
    • Time Warner Reports Solid Q4Multichannel News
    With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?

    Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to try to find new ways to promote family TV shows. But what ...More