• GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come from how the ads are integrated with GM's digital and social-media programs prior to, on, and after Feb 5. ...Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting point for much of its programming. Mobile is the network's fastest-growing audience. ...Read the whole story

  • TRA Auto Ratings Enhance TV Targets

    TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto Ratings. The new software will enable advertisers to target networks and programs that best reach desired consumers -- matching automotive registration data with television tuning data at the household level. ...Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, the focus is on the all-wheel-drive version of its popular Kizashi sport sedan. ...Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the power, accuracy and innovation of the new product line. ...Read the whole story

  • Hispanics Hit By Economic Woes, Ad Impact

    As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher. ...Read the whole story

With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?

Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to try to find new ways to promote family TV shows. But what is this really about? ...More

  • Set-Top Box Lexicon: Engagement

    Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the media industry for at least a decade. But even today it is not easily defined. Nonetheless that has not dissuaded us at CIMM from creating what we believe is an excellent generic definition of engagement -- whether for programming content or ads. ...More

  • The Future Of Web TV: Strength In Numbers

    All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web series, Tom Hanks partnering with Yahoo on original programming -- the list goes on. Add in highly anticipated original content slates from CBS, Sony's Crackle, Michael Eisner's Vuguru, and you have the foundation for a game-changing year. The challenge for the buying side of the industry and advertisers remains how to find all the new content while it's still available for investment. ...More

  • Oscar...Oscar, Oscar! Awards and ABC Launch Second Screen 2.0

    With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for the show. ...More