Netflix looks to be gaining customers again and college students are putting off homework to watch online streams on laptops at the library. And yet, TV executives ostensibly don't seem … Read the whole story
The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, … Read the whole story
Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to … Read the whole story
Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the … Read the whole story
All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web … Read the whole story
While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part … Read the whole story
With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for … Read the whole story