Friday, January 27, 2012
  • GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come from how the ads are integrated with GM's digital and social-media programs prior to, on, and after Feb 5. ...Read the whole story

  • Ball Park: Men 'Easier Fed Than Understood'

    The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 "likes") have also been relaunched. ...Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting point for much of its programming. Mobile is the network's fastest-growing audience. ...Read the whole story

  • TRA Auto Ratings Enhance TV Targets

    TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto Ratings. The new software will enable advertisers to target networks and programs that best reach desired consumers -- matching automotive registration data with television tuning data at the household level. ...Read the whole story

  • 'Big Bang' Tops 'Idol,' NBC Trails

    For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics -- total viewers and 18-49 viewers -- in the common half-hour the shows compete in. "Bang" notched a Nielsen preliminary 5.4 rating/15 share versus "Idol" 4.8/14. ...Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the power, accuracy and innovation of the new product line. ...Read the whole story

  • Hispanics Hit By Economic Woes, Ad Impact

    As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. At the same time, consumer confidence may be higher. ...Read the whole story

Bite On This: Shared Content Vs. Product Placement

Viewing a way-too-long product placement for Subway in a recent "Hawaii Five-0" episode on CBS got me thinking: What if a friend, who got a quick lunch bite, talked highly about his meal at a certain ...More