Tuesday, January 31, 2012
  • Pepsi Brings Amaro, Elton John, Philbin To Bowl

    Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro sings a contemporized version of the Aretha Franklin classic "Respect." ...Read the whole story

  • PrecisionDemand Signs Rentrak Ratings

    PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketers, has struck an agreement with Rentrak Corp. for its key ratings service. PrecisionDemand's deal is for Rentrak's TV Essentials and StationView Essentials, which are census-based TV ratings services ...Read the whole story

  • New Sponsors Join 'Celebrity Apprentice' For 12th Season

    One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms. ...Read the whole story

  • Digital Hispanics Are Best Multitaskers

    the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of their media time multitasking -- meaning they are more likely than the general population to do things like combine TV viewing with online behavior. ...Read the whole story

  • Century 21 Preps For Super Bowl

    Century 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each video features one of the three stars -- Donald Trump, Deion Sanders and Apolo Ohno -- who will be appearing in the third-quarter ad. ...Read the whole story

  • Leno, Seinfeld Want Acura's NSX

    The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships. ...Read the whole story

  • Kia, Sprint, Starbucks Give 'Voice' To Sponsorships

    NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "The Voice," the singing competition that became a surprise hit last year. It makes its Season Two debut after the Super Bowl Sunday. All three will have brand integration and related digital opportunities, starting with the post- Super Bowl broadcast and beyond. ...Read the whole story

  • Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM

    Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 college conference is preparing to launch a series of new sports networks to showcase the teams of its participating schools. The digital network will be aligned with TV networks Fox and ESPN, enabling the conference to distribute more events. ...Read the whole story

  • Angel Annussek; truTV
    You CAN Advertise Digital TV Shows On Cable TV -- If You Have The Right Business Model

    Are you marketing an original TV show on the Internet -- and hoping to get an audience of a decent size? You need to advertise on TV. At least that's what those behind Glenn Beck's digital ...More

    • 'Downton Abbey' Vs. 'Upstairs Downstairs'

      We shouldn't delude ourselves into thinking that "Downton Abbey," which this season dramatizes the effect of World War I on the aristocratic Crawley family and its retainers, is as good as "Breaking Bad," "Mad Men," "The ...More

    • Give Viewers What They Really Want: Much Less

      Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers are up 21%, to 2.1 million. And its numbers are 31% higher ...More