It's been disorienting reading the USA Today sports section these last few weeks without ESPN's ad on the front page, where it had been since January 1, 2000. But, the … Read the whole story
The "American Idol" watch continues -- somewhat predictably -- with still-decent numbers and a neck-and-neck battle with CBS' "Big Bang Theory." "Idol" has stabilized … Read the whole story
In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers … Read the whole story
Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary. Read the whole story
You'll be hearing a lot about something called "Battleground" during the next week or two. Don't dismiss it as the latest big-budget bomb-drop at … Read the whole story