Television News Daily
Friday, February 10, 2012
  • Close Rivalry As 'Idol' Battles 'Bang'

    The "American Idol" watch continues -- somewhat predictably -- with still-decent numbers and a neck-and-neck battle with CBS' "Big Bang Theory." "Idol" has stabilized ... Read the whole story

  • The Power of Price Metrics

    In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers ... Read the whole story

  • 3D Provides A Lesson In Entertainment's Price/Value Formula

    Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary. Read the whole story

  • Hulu Enters The Original Scripted Series Arena With 'Battleground'

    You'll be hearing a lot about something called "Battleground" during the next week or two. Don't dismiss it as the latest big-budget bomb-drop at ... Read the whole story