The Power of Price Metrics

In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers with low CPMs may still be overpaying. ...More

  • 3D Provides A Lesson In Entertainment's Price/Value Formula

    Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary. ...More

  • Hulu Enters The Original Scripted Series Arena With 'Battleground'

    You'll be hearing a lot about something called "Battleground" during the next week or two. Don't dismiss it as the latest big-budget bomb-drop at your local multiplex. Instead, pay close attention to it, because this awesome little production is actually a very solid entertainment property that might occupy a permanent place in media history as the first television series that did not debut on a television network. ...More