Friday, February 10, 2012

Around The Net

  • BBC, Sky News Change Twitter RulesLost Remote

    How should TV reporters handle breaking news on social media? Cory Bergman poses this question in light of the recent restrictions Sky News and BBC both placed on their reporters.The new policies are meant to ensure that "reporters and editors alert the newsroom before breaking news on Twitter." Bergman, who has worked as a TV assignment editor, says these rules "make a lot of sense," but he also discusses some exceptions. ...Read the whole story

  • TV Execs Protest Political Ad DisclosuresTV Newser

    Executives from the likes of News Corp. and the National Association of Broadcasters met with the Federal Communications Commission to protest proposed rules that would require publicizing details of TV networks' political ad deals.  Having to disclose such details would mean that “[C]ompetitors in the market and commercial advertisers may anonymously glean highly sensitive pricing data, which, by law, will represent the lowest rates charged by the station to its most favored commercial advertisers,” the execs argued in a letter. ...Read the whole story

  • Dassault Buys Social Analyzer NetvibesTechCrunch

    European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboard that helps Fortune 500 companies track their social media presence throughout the real-time Web. Not your typical buyer of social analytics startups, Dassault is a “3D experience” design company -- which lets designers “virtualize” how products will work in the real world, according to TechCrunch’s Alexis Tsotsis. The acquisition actually seems jarring at first, but Netvibes CEO Freddy Mini says the buy makes sense in terms of "connecting what people say about a product to its design process through the Netvibes dashboard.” In a statement, Dassault President and CEO Bernard ... ...Read the whole story

  • Sunday's Ratings Runner-Up Wasn't On ABC, CBS, Fox Or Cable The Hollywood Reporter

    Sure, the Super Bowl amassed record ratings -- but four million people snuck away from the festivities to catch "Downton Abbey" on PBS, making "Abbey" the second-most-watched show of the night. Its numbers are only expected to go up as DVR ratings come in from those who opted to watch the Super Bowl live.  Reporter Michael O’Connell notes that "Downton Abbey" “is probably closer to a critical mass than anything that's ever come out of PBS' Masterpiece Classics franchise.”  And, while O’Connell doesn’t mention it, here’s more evidence of the show’s hit status, also from Super Bowl weekend: a "Saturday ... ...Read the whole story

The Power of Price Metrics

In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers with low CPMs may still be overpaying. ...More