Monday, February 13, 2012
  • ABC, Not Facebook, Is Ad Industry's Overall Favorite Media Brand

    Facebook, Twitter and Google may dominate the trade press and the blogosphere, but one of the most traditional media brands -- ABC -- is the most powerful in the hearts and minds of advertisers and ad agency executives, according to an annual survey of Madison Avenue's perceptions of the media they do business with. The study, which surveyed thousands of advertisers and agency executives, is conducted by Advertiser Perceptions, which is to the ad industry what J.D. Power's annual awards are to the automotive industry. ...Read the whole story

  • Grammys: Ratings Strike High Note

    Rocketing ratings for "The "54th Annual Grammy Awards" -- driven by news of the death of superstar singer Whitney Houston -- gave CBS its best results for the music show in nearly 30 years. Nielsen preliminary results put the Grammys at 39.9 million viewers -- the second-largest audience ever for the show. ...Read the whole story

  • NBC, Google Kick Off Olympic Research Initiative

    Continuing its research efforts around the Olympics, NBC will debut a new research initiative for the 2012 London Olympics with the help of Google and comScore. It focuses on finding out new ways to measure "single source consumption of video content on TV, mobile, the PC, and for the first time in this Olympics, the tablet." ...Read the whole story

  • Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management'

    Lionsgate CEO Jon Feltheimer confirmed last week that the company is prepping an original series for Netflix. Jenji Kohan, creator of Showtime's "Weeds," is involved in "Orange is the New Black," which is expected to make it to Netflix in early 2013. In addition, the Charlie Sheen-vehicle "Anger Management" coming to FX. ...Read the whole story

    Around The Net

    • Google TV YouTube App LaunchedCNET

      Keeping the focus on discovery, Google has released a new Google TV YouTube app.  Available through the Android Market, the app is designed to surface the videos people are most interested in, CNet reports. “To accomplish that goal, the app includes new channel pages, featuring playlists and videos users can subscribe to.”  “You can now see related videos and other videos by the same users by pressing up and down keys on your remote,” notes Mashable. “You can also interact with the video by voting it up, commenting on it or adding it to your playlist.”  “The most important addition to Google TV's ... ...Read the whole story

    • Grammys Win Big In Ratings, But Avoid Cautionary TaleThe Hollywood Reporter

      The Grammys pulled in record (pun intended) ratings last night, tracking 39 million viewers and a 14.1 rating in adults 18-49 -- numbers second only to 1984's broadcast. (And what happened that year? Michael Jackson won big for his landmark "Thriller" album. We Googled around to see if that ceremony also marked his first big televised moonwalk, but couldn't find any conclusive videos.) Such numbers will probably bump up the ad rates for next year's broadcast; average for this year was close to $800,000 per 30-second spot, according to one report. No doubt the huge audience turn-in was triggered in ... ...Read the whole story

    • Study: News Media Gets Low Grade In Attracting Digital

      Major media news companies are faltering in their move into digital advertising,  according to a study by Pew Research Center's Project for Excellence in Journalisms. One problem: Such companies "have had little success getting advertisers from traditional platforms to move online," notes an analysis of the report. For another: "With only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue." ...Read the whole story

    • 4G? 5G? Never Mind: SNL's Verizon AdMashable

      "I really don't know what that means," says the potential cell phone customer to the Verizon salesperson expounding confusingly about the virtues of 4G. It's all part of the "Saturday Night Live" fake ad "poking fun at the alphabet soup and numerical nightmare that you’ll find yourself embroiled within if you decide to buy a connected device," writes Charlie White. Our favorite part of the ad was this exchange: "What if I drop it in the toilet?" "It breaks immediately." Check it out here. ...Read the whole story

    Building Network Brands Takes Character -- But(t) That's Not All

    Electronic program guides have always been a TV marketing tool of sort, giving us shorthand for a channel's real identity. (Hey, in the old days -- and even today -- TV Guide was a huge marketing ...More

    • Super Ads, Super Messaging, Super ROI?

      I know, I know. By now Super Bowl XLVI -- the game and the commercials -- has long since lost its novelty as water-cooler fodder. However, being a huge aficionado not only of televised sports, but ...More

    • Shazam, CBS, IntoNow Up Second-Screen Volume at Grammys

      Rather than having app users chase, vote on and tag ads, the second screens for this year's Grammys actually added some content. CBS and Shazam in particular offer fully programmed experiences. ...More