Wednesday, February 15, 2012
  • Craft Brewer Presents 'Least Interesting Man'

    Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. ...Read the whole story

  • TV Retrans Fees Soar 27%

    Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is about 33 cents per subscriber per month, as of the third quarter 2011, up 27%. ...Read the whole story

  • Digital Viewing Of Traditional TV Rises

    Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods. That's good news for new video and TV-related businesses. ...Read the whole story

  • CBS' Ad Base Holds Steady, Retrans Sees Uptick

    Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% gain to $7.5 billion for 2011. Cable and outdoor revs rose in the fourth quarter. ...Read the whole story

  • That's Entertainment: Screen Size Doesn't Matter

    Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions are available. That's according to a new study conducted by Chadwick Martin Bailey. ...Read the whole story

  • NBC's 'Voice,' 'Smash' Beat CBS

    NBC. It won another Monday night, topping perennial Monday night champ CBS, thanks to "Smash" and "The Voice" -- which retained solid ratings, although down from the previous week. ...Read the whole story

  • OTT TV Numbers RIsing

    A new report suggests TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found that 31% of homes with broadband regularly watch TV online. ...Read the whole story

Making Noise: A Conversation With Combe's Tom Cunniff

If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for activation. Social TV is a chance to have an integrated solution. ...More