Friday, February 17, 2012
  • TV Dominates Multiscreen World

    TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA group Executive Vice President Bill Duggan. Other screens are essential but supplemental. ...Read the whole story

  • RFI Ads Up Engagement For Interactive TV

    As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in a key demo took advantage of the offering in a test. That click-through rate via a remote control is an average for ads tested from five marketers: Honda, Fidelity, GlaxoSmithKline and State Farm. ...Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

  • DirecTV Gains In Revenue, Subscribers

    DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV ended with a 3% gain to 19.89 million U.S. subscribers. NFL Sunday Ticket sales helped boost subscriber costs. ...Read the whole story

  • 'Idol' Loses Reins On Ratings, Bested By "Bang'

    Fox's"American Idol" has now landed back at its beginnings -- seeing ratings it hasn't seen since it started up 10 years ago. CBS' "Big Bang Theory" continues to best "Idol" in its common half hour -- 8 p.m. to 8:30 p.m. ...Read the whole story

  • Paywall Goes Up On Mobile March Madness

    Turner Sports, CBS Sports and the NCAA have unveiled a new tiered pricing and access model for this year's on-demand March Madness offering. Now dubbed NCAA March Madness Live, full access to all 2012 NCAA Division 1 Men's Basketball Championship games from March 7 to the April 2 finals will cost $3.99 across Web, mobile and tablet screens. Free streaming will still be available on NCAA.com, CBSSports.com and SI.com for select games. ...Read the whole story

As CBS Teams With Netflix, Do Other Frenemies Lurk Closer To Home?

Network competitors might soon be partners, especially considering where Netflix and other digital TV/video services have gone. CBS doesn't believe Netflix is a competitor yet, because as President/CEO Les Moonves reminds us, Netflix still doesn't program ...More