Sunday, February 19, 2012
  • ANA: TV Media Budgets Up, Aided By STB Data

    New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About half (47%) of all budgets will go to TV. That's a 6% bump. Marketers are intrigued by the possibility of TV measurement systems based on set-top-box data. ...Read the whole story

  • TV Dominates Multiscreen World

    TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA group Executive Vice President Bill Duggan. Other screens are essential but supplemental. ...Read the whole story

  • RFI Ads Up Engagement For Interactive TV

    As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in a key demo took advantage of the offering in a test. That click-through rate via a remote control is an average for ads tested from five marketers: Honda, Fidelity, GlaxoSmithKline and State Farm. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • Non-Turner Subs Pay To Stream NCAA Tourney

    TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already getting Turner Broadcasting's array of cable networks, including TNT and TBS via cable, satellite, and telco providers, consumers will have to pay a $3.99 charge for viewing the games on laptops. ...Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

  • Consumers Forgoing Pay-TV For Internet Services

    According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having used the services at least once in the 12-month period between August 2010 and August 2011. ...Read the whole story

  • Mazda Drives Into Truffula Valley

    Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker will associate with the film, which opens March 2, to tout its Skyactiv technology, which boosts fuel economy. ...Read the whole story

  • DirecTV Gains In Revenue, Subscribers
  • 'Idol' Loses Reins On Ratings, Bested By "Bang'
  • Paywall Goes Up On Mobile March Madness
As CBS Teams With Netflix, Do Other Frenemies Lurk Closer To Home?

Network competitors might soon be partners, especially considering where Netflix and other digital TV/video services have gone. CBS doesn't believe Netflix is a competitor yet, because as President/CEO Les Moonves reminds us, Netflix still doesn't program ...More