TBS is launching a Team Coco "synch" app for iPad and Android tablets allowing viewers to interact in real time with exclusive content and features developed specifically for a co-viewing experience. If not from the start, it's a sure bet advertising will become a big part of the app soon. Interactive advertising took a hit with Canoe Ventures dissolving its role there this week, but the synched TV-tablet experience offers another opportunity (along with tagging technology from Shazam and other outfits). Will it take off? Good luck guessing, but Turner, Bravo, FX and other programmers are prepping if it d ...
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically ... Read the whole story
Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google ... Read the whole story
The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach ... Read the whole story
Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story
Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting ... Read the whole story