Thursday, February 23, 2012
  • Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives

    Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically scaling back its operation. The cable company venture is shutting down its New York office and laying off most of its staff based there -- and will move its base to Denver, where it currently has a technical center and a staff of about 30 engineers. ...Read the whole story

  • Google Moves Into Traditional TV, Files For Cable Franchise

    Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google filed state regulatory papers for cable TV licenses for its Google fiber service in Kansas City, Kansas and Kansas City, Missouri. Two Sanford C. Bernstein Internet analysts say this could mean the "broadband-only business model is not economically viable." ...Read the whole story

  • Hyundai Hits Oscars With Wes Anderson

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach to TV advertising, in which it makes sizable commitments to big-audience events. ...Read the whole story

  • NBC Gains Steam, 'Loser' Gains

    Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. ...Read the whole story

    Around The Net

    • Is Comcast Really Serious About Ethnic Market?The Wrap

      Did Comcast's announcement yesterday of four new independent channels headed by the likes of Sean "Diddy" Combs and “Desperado” director Robert Rodrigue, signal "a true commitment" to more diversity in programming? Brent Lang analyzes this question, garnering mixed responses from various sources -- and noting that "in order  to land NBCUniversal, the cable giant was required to commit to minority targeted programming." ...Read the whole story

    • All Quiet On The Oscars NewsfrontAdweek

      All's relatively quiet on the Oscar newsfront -- at least quieter than last year, when the media was eagerly anticipating (and just as quick to crucify) new hosting duo Franco-Hathaway. We've also heard that, unlike the usual promotionalooza, the producers are keeping "mum" on show details,  The closest thing to a controversy right now is the hoopla surrounding Sacha Baron Cohen, who reportedly wants to appear on camera dressed as the title character from his latest movie, "The Dictator." Academy bigshots are worried, since "the Academy is careful to exclude studio-specific film promotion from its annual Oscars telecast (it only ... ...Read the whole story

    Future Of TV Check-Ins May Depend On The Amenities

    Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting your friends (and family), perhaps some strangers, a TV network or so, ...More

    • Set-Top-Box Lexicon: Commercial Indices

      Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial indices. In fact, the three metrics described below are from four different ...More