TVBlog
TBS is launching a Team Coco "synch" app for iPad and Android tablets allowing viewers to interact in real time with exclusive content and features developed specifically for a co-viewing … Read the whole story
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically … Read the whole story
Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google … Read the whole story
The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach … Read the whole story
Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story
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Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting … Read the whole story
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Tablets help networks push viewers to watch TV live. Speaking at the OMMA Tablet Revolution, Dennis Adamovich, senior vp of brand digital activation/GM Festivals, … Read the whole story
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Drawing viewers away from live TV experiences via tablet experiences. Not a good idea. Dominique Nguyen, director of Bravo Emerging Media for NBC Universal, … Read the whole story
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Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial … Read the whole story
