• U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates

    In another strong indication that the advertising recovery is sustainable, U.S. advertisers and agencies continue to be near their most confident levels of future ad-spending plans, according to the latest installment of the Advertiser Optimism Index from ad industry B-to-B researcher Advertiser Perceptions. The findings, which reflect the sentiment of advertisers and agencies surveyed during October and November 2011, show their second-highest levels of confidence to increase their ad budgets over the next year since the global economic recession began in 2008. ...Read the whole story

  • Scripps Reports TV Gains, Newspapers Slide

    Like many TV station groups, the E.W. Scripps Company had some good news/bad news results from 2011. Looking over a two-year period resulting from political and Olympic advertising revenues every other year, Scripps said it had witnessed double-digit revenue gains from non-political revenues for its TV stations. Newspaper revs slid, but digital rose. ...Read the whole story

  • Legal Settlements Rocketed TiVo's Revs

    TiVo, the maker of DVRs and advanced television platforms for pay-TV operators posted net income of nearly $102.2 million versus an $84.5 million loss for the prior-year period, on a 9% net revenue gain to $238.2 million. Total subscriptions were up about 11% for the year, to 2.3 million. ...Read the whole story

  • Univision Discusses Cable Partnerships, TV Biz Up

    A month after Univision landed its first distribution deal with Dish for its three forthcoming cable networks, the company said it is in discussions with other potential operators and expects to conclude arrangements. Overall, Univision reported that its television business, which includes several networks and local stations, posted an 8.6% revenue increase in the fourth quarter to $516.8 million. ...Read the whole story

  • WaPo Dives 10%, Hits Across Divisions

    The Washington Post Company announced another round of revenue declines in the newspaper and broadcast divisions. The cable TV unit saw flat revs, while the Kaplan higher education, usually a money spinner, fell 14% for 2011. A lack of political and Olympic ads cost the broadcast unit, while newspaper fell 5%. ...Read the whole story

Set-Top-Box Lexicon: Commercial Indices

Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial indices. In fact, the three metrics described below are from four different measurement companies and they highlight the challenge we have in standardizing terms and definitions for use in STB data measurement. Which should be the preferred metric for industry use - the Commercial Rating Index (from TRA), the Commercial Tuning Index (from Nielsen) or the Commercial Viewership index (from Kantar and TiVo)? ...More