Friday, February 24, 2012
  • U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates

    In another strong indication that the advertising recovery is sustainable, U.S. advertisers and agencies continue to be near their most confident levels of future ad-spending plans, according to the latest installment of the Advertiser Optimism Index from ad industry B-to-B researcher Advertiser Perceptions. The findings, which reflect the sentiment of advertisers and agencies surveyed during October and November 2011, show their second-highest levels of confidence to increase their ad budgets over the next year since the global economic recession began in 2008. ...Read the whole story

  • Scripps Reports TV Gains, Newspapers Slide

    Like many TV station groups, the E.W. Scripps Company had some good news/bad news results from 2011. Looking over a two-year period resulting from political and Olympic advertising revenues every other year, Scripps said it had witnessed double-digit revenue gains from non-political revenues for its TV stations. Newspaper revs slid, but digital rose. ...Read the whole story

  • Legal Settlements Rocketed TiVo's Revs

    TiVo, the maker of DVRs and advanced television platforms for pay-TV operators posted net income of nearly $102.2 million versus an $84.5 million loss for the prior-year period, on a 9% net revenue gain to $238.2 million. Total subscriptions were up about 11% for the year, to 2.3 million. ...Read the whole story

  • Univision Discusses Cable Partnerships, TV Biz Up

    A month after Univision landed its first distribution deal with Dish for its three forthcoming cable networks, the company said it is in discussions with other potential operators and expects to conclude arrangements. Overall, Univision reported that its television business, which includes several networks and local stations, posted an 8.6% revenue increase in the fourth quarter to $516.8 million. ...Read the whole story

  • WaPo Dives 10%, Hits Across Divisions

    The Washington Post Company announced another round of revenue declines in the newspaper and broadcast divisions. The cable TV unit saw flat revs, while the Kaplan higher education, usually a money spinner, fell 14% for 2011. A lack of political and Olympic ads cost the broadcast unit, while newspaper fell 5%. ...Read the whole story

Around The Net

  • Miracle Whip Campaign, By Arthur Miller!Adweek

    A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," and its take on suspicion and mob hysteria. Instead of witches, however, the ad has a Colonial-era crowd looking to burn a jar of Miracle Whip. They approach a house and a girl opens the door to be confronted by a bearded man who speaks for the group. "We have come for the foul, unholy beast. The one with the red markings that sits on the table where you sup," he declares. The girl, unruffled replies, in a modern-day voice, "The Miracle Whip?" She asked if any in the ... ...Read the whole story

  • All Quiet On The Oscars NewsfrontAdweek

    All's relatively quiet on the Oscar newsfront -- at least quieter than last year, when the media was eagerly anticipating (and just as quick to crucify) new hosting duo Franco-Hathaway. We've also heard that, unlike the usual promotionalooza, the producers are keeping "mum" on show details,  The closest thing to a controversy right now is the hoopla surrounding Sacha Baron Cohen, who reportedly wants to appear on camera dressed as the title character from his latest movie, "The Dictator." Academy bigshots are worried, since "the Academy is careful to exclude studio-specific film promotion from its annual Oscars telecast (it only ... ...Read the whole story

  • 'NYTimes' Highlights Oscars As Spectator SportNew York Times

    If you think of handicapping/watching the Academy Awards this Sunday as a spectator sport, the New York Times -- especially its Carpetbagger blog -- is the place to catch up on a compendium of behind-the-scenes features. Topics range from scene-stealing dogs like "The Artist"'s Uggie to the Oscar ballots of mostly mass-market "notables" like Martha Stewart, Al Roker and Tabitha Coffey (whose rise from contestant on hairdressing competition to featured "Bravolebrity"  we admit, somewhat shamefacedly, to have witnessed). We especially enjoyed reading the Oscar commentary of a slightly more highbrow notable, author Sarah Vowell, whose "only clear Oscar front-runner this ... ...Read the whole story

  • TiVo Exec: Canoe May Be Dead, But ITV Lives OnMediaBizBloggers
  • Longer Ads An Upcoming Trend?Advertising Age
Set-Top-Box Lexicon: Commercial Indices

Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial indices. In fact, the three metrics described below are from four different ...More