Monday, February 27, 2012
  • And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots

    If you're one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there's some scientific proof. In the first research of its kind, cinema advertising network NCM utilized some state-of-the-art technology that measured the unconscious responses of moviegoers to ads shown to them in movie theaters -- and not surprisingly, they were considerably more engaged than the same type of ads shown on other media such as TV or the Internet. ...Read the whole story

  • Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." The campaign throws the limelight upon the sixth-generation 2013 SL 550 Roadster. ...Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before earning it any new fans. ...Read the whole story

    Around The Net

    • Oscar Telecast Garners Slight Ratings Bump -- But Critical BoosThe Hollywood Reporter

      First returns from ABC affiliates showed a 3% increase in viewership of last night's Oscars telecast over last year's numbers: 34.4 million viewers, up from 33.5 million. However, there was a 3% decrease in the 18 to 49 demo, which might be expected with 60-something Billy Crystal hosting. In fact, Crystal was often mentioned as a key factor for critics' nearly universal thumbsdown of the show, garnering taunts like Alessandra Stanley's low blow in the New York Times: "The whole night looked like an AARP pep rally."  Even those who weren't quite so cruel noted that the show seemed firmly ... ...Read the whole story

    • Bravo's 'Last Chance Kitchen' 'Most Streamed' Of Any NBCU VideoLost Remote

      Bravo's "Top Chef" found cross-media succcess with the introduction of "Last Chance Kitchen," where the battle between eliminated chefs was shown not on the regular show but on other channels like the Web, VOD and on mobile, writes Natan Edelsberg. Among the favorable stats Edelsberg discusses: the segments got "8 million + video streams across web, hulu, VOD, mobile, iTunes, which makes it the most streamed video series at NBC Universal ever." ...Read the whole story

    If TV Shows Can Hide Behind Walls, Why Not The Social Media Buzz Around Them?

    Walls are going up all around the media, particularly at newspapers and on social media. Will the construction of TV walls keep pace? ...More

    • Canoe Ventures, Linsanity & TV ROI

      You know what they say about the best-laid plans: more often than not, they don't really get you anywhere. That was the lesson of last week's top media news. On the one hand, you had the ...More

    • Social Media Drives TV Watching

      Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV viewing interact? TV Guide took a whack at understanding the relationship between ...More