TVBlog
The Data Wars got some fuel this week. The pole sitter acknowledged this week engines are revving behind it, but suggested they would blow a gasket. Nielsen CFO Brian West … Read the whole story
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." … Read the whole story
The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major … Read the whole story
Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before … Read the whole story
One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV … Read the whole story
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The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for … Read the whole story
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Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV … Read the whole story
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On December 31, 2013, the last of the Baby Boomers will turn 50 years old, and the most significant generational cohort in history will … Read the whole story
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On a big TV viewing night, Oprah Winfrey looked to gain some visibility during ABC's Academy Awards telecast with a commercial promoting her OWN … Read the whole story
