The Data Wars got some fuel this week. The pole sitter acknowledged this week engines are revving behind it, but suggested they would blow a gasket. Nielsen CFO Brian West said problems with set-top-box (STB) data would prevent it from being used as a currency by itself. Rentrak has inked deals with some 150 local stations for its STB product, which it says is gaining some traction as a basis for buying and selling. But West said: "I'm not losing clients as Rentrak signs them up... doesn't bother me a bit." ...
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." ... Read the whole story
The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major ... Read the whole story
Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before ... Read the whole story
One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV ... Read the whole story
The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for ... Read the whole story
Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV ... Read the whole story
On December 31, 2013, the last of the Baby Boomers will turn 50 years old, and the most significant generational cohort in history will ... Read the whole story