Tuesday, February 28, 2012
  • Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." The campaign throws the limelight upon the sixth-generation 2013 SL 550 Roadster. ...Read the whole story

  • Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before earning it any new fans. ...Read the whole story

  • Charter Completes EBIF Rollout To Permit Interactive Advertising

    One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV ads to be served nationally. But with Canoe halting its foray into national interactive advertising last week, Charter will only be able to sell iTV ads in its local markets. ...Read the whole story

Around The Net

  • Oscar Telecast Garners Slight Ratings Bump -- But Critical BoosThe Hollywood Reporter

    First returns from ABC affiliates showed a 3% increase in viewership of last night's Oscars telecast over last year's numbers: 34.4 million viewers, up from 33.5 million. However, there was a 3% decrease in the 18 to 49 demo, which might be expected with 60-something Billy Crystal hosting. In fact, Crystal was often mentioned as a key factor for critics' nearly universal thumbsdown of the show, garnering taunts like Alessandra Stanley's low blow in the New York Times: "The whole night looked like an AARP pep rally."  Even those who weren't quite so cruel noted that the show seemed firmly ... ...Read the whole story

  • 'Mad Men' Poster: Don And The Plastic WomenThe New York Times

    AMC is now promoting the heck out of returning cult series "Mad Men" with print, online and outdoor ads. While the first teaser ads featured just the iconic falling man and the words "March 25," the newest iteration is a puzzling "dreamlike image" of Don Draper and two nude mannequins bound to cause buzz, though series creator Matt Weiner assures us we'll understand it "by the end of the season," writes Stuart Elliott. ...Read the whole story

  • Bravo's 'Last Chance Kitchen' 'Most Streamed' Of Any NBCU VideoLost Remote

    Bravo's "Top Chef" found cross-media succcess with the introduction of "Last Chance Kitchen," where the battle between eliminated chefs was shown not on the regular show but on other channels like the Web, VOD and on mobile, writes Natan Edelsberg. Among the favorable stats Edelsberg discusses: the segments got "8 million + video streams across web, hulu, VOD, mobile, iTunes, which makes it the most streamed video series at NBC Universal ever." ...Read the whole story

  • Here's An Oscars Fashion Story You Don't See All The Time...New York magazine
Online Video Ads Are Unique Media Buys

The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for traditional interstitials, while exploding the diversity of ad units to satisfy every ...More