• Buick Touts Verano Tech, Surprises

    Buick is about to launch a raft of TV ads and marketing activity aimed at getting eyes on its latest car and smallest vehicle to date, the Verano. The car launched in December, but is now heading into dealerships in volume. ...Read the whole story

  • Oscars Ads: Samsung, Other Tech Brands Ruled

    Competing with a raft of tech and telecom brand spots, Samsung's ads for its Galaxy Note and Smart TV with Smart Interaction pulled the evening's highest Ace Scores, reports Ace Metrix. ...Read the whole story

  • Live View Numbers Drop, But DVR Jumps

    Six years ago, DVR usage represented 1.6% of our overall TV time. Now that number is 8%, according to new Nielsen Company data. Female viewers 18-54 are the biggest viewing group when it comes to time allotted for DVR viewing: 10%. ...Read the whole story

  • Augmented Reality Puts Consumers In The Game

    Game developers will soon have the ability to connect Total Immersion's augmented reality technology with Unity, creating D'Fusion for Unity, a gaming tool that will create immersive video games for consoles and smartphones and tablets. ...Read the whole story

  • Young Sports Fans Favor Web Over TV

    Sports fans still love their big screens, but new research indicates the Web is changing how athletics are enjoyed worldwide. Across Europe, the Web has surpassed TV as the primary platform for 18-to-35 viewers to watch their favorite sport, according to new research conducted by Havas Sport & Entertainment for the Global Sports Forum Barcelona. ...Read the whole story

  • 'Idol' Still Beats Rivals

    Shifting its usual Tuesday lineup -- switching "American Idol" for "Glee" in particular -- gave Fox an easy win on the night. Fox grabbed a 5.0/13 for the night. ...Read the whole story

Pre-Upfront Dance Predicts Another Strong Market, But Maybe Not For The Expected Reasons

It's pre-upfront time and network executives are touting double-digit price increases. So what else is new? Speaking at a recent investor event, CBS Corp. President/CEO Les Moonves not only touted another round of big price hikes but said CBS would sell a bit more of its commercial inventory supply -- a little over 80% or so. ...More

  • Set-Top-Box Lexicon: Reach Or Cume

    There are often several ways to describe the same measurement metric in media-speak. A good example is Reach (or Cume), which can be reported as a percentage (or in thousands). Reach is the unduplicated expanse of your content or your message whether it is measured in homes, viewers or set-top boxes, and whether it is based on time or quantity. With STB data, reach can be calculated to the second-by-second level which may or may not be meaningful to programmers or advertisers. Time will tell. ...More

  • New SVOD Services Need To Feed Big-Time Program Costs

    More new TV video platforms will start this year. But there'll be a price to pay -- for all concerned. ...More