Friday, March 2, 2012
  • Broadcasters Sue Aereo Over Signal

    Another so-called over-the-top TV service, Aereo, has been sued by broadcasters for copyright infringement. The move comes as no surprise to many business analysts. ...Read the whole story

  • Young Sports Fans Favor Web Over TV

    Sports fans still love their big screens, but new research indicates the Web is changing how athletics are enjoyed worldwide. Across Europe, the Web has surpassed TV as the primary platform for 18-to-35 viewers to watch their favorite sport, according to new research conducted by Havas Sport & Entertainment for the Global Sports Forum Barcelona. ...Read the whole story

  • Enterprise Leverages NCAA Sponsorship

    Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-Car is launching a new TV spot to leverage its sponsorship of the NCAA, which is currently in the seventh year of a multi-year contract. ...Read the whole story

  • MSLO TV, Mags Endure 2011 Ad Slump

    Martha Stewart Living Omnimedia didn't escape the fourth-quarter downturn that struck the rest of the magazine business. Weakening print advertising demand resulted in substantial revenue declines. Revenue declines on the broadcasting side also contributed to the fourth-quarter slump. ...Read the whole story

  • Augmented Reality Puts Consumers In The Game

    Game developers will soon have the ability to connect Total Immersion's augmented reality technology with Unity, creating D'Fusion for Unity, a gaming tool that will create immersive video games for consoles and smartphones and tablets. ...Read the whole story

  • Kleenex Brings Back 'Atrapa Estornudos'

    This year, the company is talking more directly to moms, and dangling a chance to win a gift card worth hundreds of dollars and a year's supply of Kleenex brand facial tissue. Central to it is a national sweepstakes. ...Read the whole story

  • IMG Launches Fuel Network In Asia

    IMG's media arm is launching a version of Fox's Fuel network in Asia, focusing on action sports such as surfing, snowboarding and BMX. The company said EDGEsport, targeting young adults, will offer events, as well as biography-type and lifestyle programming, with the network in HD. ...Read the whole story

  • Fisher Continues With 'Reinvent Local Media' Strategy

    Fisher Communications, which operates ABC-Univision duopolies in Seattle and Portland, plans to continue to "reinvent local media" with "hyper-serving," according to CEO Colleen Brown. ...Read the whole story

Set-Top-Box Lexicon: Reach Or Cume

There are often several ways to describe the same measurement metric in media-speak. A good example is Reach (or Cume), which can be reported as a percentage (or in thousands). Reach is the unduplicated expanse of ...More