Young TV-Media Consumer May Not Think The Word "Advertising" Is Cool; But The Actual Business Activity Is Okay. by Wayne Friedman

Facebook and Twitter don't like the word "advertising". Instead, we get other references for commerce connected with media, like "promoted tweets." It's not just Twitter; Facebook tends to avoid the word. At a recent event, "advertising" was conspicuously absent concerning a new messaging format: "Premium on Facebook," according to one Times of India report. ...Read the whole story

  • retail Ace Debuts First-Ever Paint Campaign by Tanya Irwin

    Ace Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully integrated campaign dedicated entirely to paint. ...Read the whole story