Monday, March 5, 2012
  • Ace Debuts First-Ever Paint Campaign

    Ace Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully integrated campaign dedicated entirely to paint. ...Read the whole story

    Around The Net

    • A Walk Through Google TV's Ad OfferingThe Search Agents

      A partnership with Cox Communciations signed in January has allowed Google to explain its ad inventory and viewers to more than 42 million households, according to Kalle Tompros, who explains how the setup looks similar to an auto-placement campaign in AdWords. The Google TV campaign is broken into networks -- which online marketers call ad groups -- and programs, or placements. The 30- or 60-second creative looks like a YouTube video ad. Tompros takes us through the offering, explaining a client's recent campaign. ...Read the whole story

    • Cartier Creates Fantastical FilmFast Company

      The jeweler Cartier is launching a global campaign centering on a short but very elaborate film done in CGI in which a jeweled panther comes to life. The film, called "L'Odysse de Cartier" is meant to be a concentrated, fantastical 3.5-minute view of the band's 165-year history. ...Read the whole story

    • Fox's Gamble on Cross-Culture Reality TV Could Be a Game-ChangerAdvertising Age

      How Mobile Changes Social: Marketing Effectively to Mobile-Social Consumers Kick Start Your 2012 Content Marketing Strategy with Video + Social Media Half My Creative is Wasted - I Just Don't Know Which Half Increasing TV Advertising Impact in a High Definition World Content Creation - From Burden To Opportunity: The Benefits of User-Generated ... (more) ...Read the whole story