Thursday, March 8, 2012
  • Time Warner Cable Launches 'Enhanced' iTV

    In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. ...Read the whole story

  • ANA Slams 'Today' Carnival Ad Placement

    Bill Duggan, group EVP at the Association of National Advertisers, has taken NBC to task for sloppy coordination last week between the editorial and ad traffic departments. A story ran on Today about Carnival Cruise Lines and its recent ship disasters, which was immediately followed by an upbeat commercial for the same company. ...Read the whole story

  • NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes'

    Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape Routes," with Ford Motor Company as a main sponsor. ...Read the whole story

  • NBCU To Participate In Digital Content NewFronts

    NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional media company to do so. NBC says it will "present innovative solutions for marketers across its vast portfolio of Web, social and mobile properties, both standalone digital companies, like iVillage, and its TV-related digital properties. ...Read the whole story

  • Ford Gets Real For 2013 Escape

    Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a natural extension of what its M.O. ...Read the whole story

Around The Net

Netflix's Real TV Competitors In A Year Or Two May Not Be Who You Think

"Who is your real TV competitor?" That has always been the question haunting Netflix -- and now, even more so. A little while ago, Netflix CEO Reed Hastings said the answer wasn't what some analysts might ...More

  • Return Path Data Lexicon: Frequency

    This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. But in another part of the media industry, definition of frequency is ...More

  • No Oprah Effect In Social Media?

    "Every1 who can please turn to OWN especially if you have a Neilsen [sic] box." With that tweet to her 9 million followers at 9:03 p.m. on Sunday, Feb. 12, Oprah Winfrey caused a stir in ...More