• Rentrak's Crowning Achievement: Hallmark Nets Will Use It For 'Dual' Upfront Ad Guarantees

    Cable network operator Crown Media Holdings this morning unveiled a long-term contract with Rentrak to use its TV Essentials TV ratings, and said it would offer "dual ratings guarantees" to advertisers and agencies buying its Hallmark Channel and Hallmark Movie Channel networks during the 2012-13 upfront advertising marketplace. The deals include Rentrak's proprietary "stickiness index," which measures the ability of networks and programs to engage and retain TV viewers. ...Read the whole story

  • Time Warner Cable Launches 'Enhanced' iTV

    In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. ...Read the whole story

  • NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes'

    Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape Routes," with Ford Motor Company as a main sponsor. ...Read the whole story

  • NBCU To Participate In Digital Content NewFronts

    NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional media company to do so. NBC says it will "present innovative solutions for marketers across its vast portfolio of Web, social and mobile properties, both standalone digital companies, like iVillage, and its TV-related digital properties. ...Read the whole story

  • Mediacom: Broadband Unit Up, Local TV Sales Dip

    Mid-size cable operator Mediacom Communications took in slightly better financial results in the fourth quarter of 2011 for its two main cable/broadband/phone divisions. However, local TV advertising sales dropped 2%, and its video business was flat. ...Read the whole story

  • Ford Gets Real For 2013 Escape

    Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a natural extension of what its M.O. ...Read the whole story

  • New Marine Corps Effort Aims For Diversity

    The campaign, which highlights the breadth of the Marine Corps mission both in military operations and in humanitarian assistance and disaster relief in places like Haiti and Japan, aims to boost diversity among potential recruits. ...Read the whole story

  • Late-Night Shows' Ratings Tight, But 'Nightline' Grabs Most Viewers

    With more than two-thirds of the TV season completed, all three broadcast networks' main late-night shows --- and most cable ones -- are in a virtual dead heat among key viewers that advertisers want. But looking at overall viewers, ABC's "Nightline" is tops, averaging 3.9 million viewers, which beats "Tonight" and "Late Show." ...Read the whole story

TNT's 'Southland' Is The Season's Most-Improved Show

The year is still young, but my early choice for most improved returning series of 2012 is TNT’s gritty cop drama “Southland,” currently finishing up its fourth season. I can’t recall another series that made several key changes so far into its run and emerged much better than it had ever been. Beginning with its first season, which unfortunately was on then hit-repelling NBC, this saga of Los Angeles detectives and street cops was too grim and serious for its own good. That’s not to say that its cast and production values weren’t always first-rate. But in its efforts to ...More

  • Advertisers May Leave Controversial Shows, But Not Necessarily Due To The Content

    Not everyone gets it when it comes to advertisers and controversial content in TV shows. Advertisers aren't linear about a full season's worth of a particular show. Just because you viewed a Ford commercial in, say, "Desperate Housewives" one week doesn't mean you are necessarily going to see it the next. But the press still believes that when an advertiser pulls out of a show, it is always because of content. ...More

  • Netflix's Real TV Competitors In A Year Or Two May Not Be Who You Think

    "Who is your real TV competitor?" That has always been the question haunting Netflix -- and now, even more so. A little while ago, Netflix CEO Reed Hastings said the answer wasn't what some analysts might think -- TV networks, cable or satellite TV distribution companies. He said the closest competitor was HBO Go, the mobile streaming video service of HBO. In that regard, the news that Netflix is now talking to major multiple system cable operators about a possible programming deal shouldn't come as too much of a surprise. ...More

  • Return Path Data Lexicon: Frequency

    This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. But in another part of the media industry, definition of frequency is quite different. In the electronics realm, frequency is an electromagnetic wave cycle. That is the fun and the challenge of creating a common industry language. ...More

  • No Oprah Effect In Social Media?

    "Every1 who can please turn to OWN especially if you have a Neilsen [sic] box." With that tweet to her 9 million followers at 9:03 p.m. on Sunday, Feb. 12, Oprah Winfrey caused a stir in the TV world and drew a rebuke from Nielsen for violating its rules against trying to bias the TV ratings sample (but, apparently, not for misspelling the company's name). ...More